Harry Prott Joins Robert Treat Hotel as Director of Catering Sales

Newark Native, Former GM of the Newark Club, Will Focus on Banquet Events, Expanding Clientele at Historic Hotel

NEWARK, N.J. November 14, 2017 – Harry Prott, the former general manager of the Newark Club, has joined the Robert Treat Hotel as its director of catering sales. Prott came on board at the historic hotel on October 1; in addition to banquet sales, he will run and oversee parties in the newly renovated Crystal Ballroom and Tri-State Ballroom.

The Robert Treat Hotel, which celebrated its centennial last year, is owned by the Berger Organization, a diversified real estate development and management firm that has played an active role in downtown Newark’s revitalization. Prott, who not only has worked in the city for 30 years, but grew up in its Ironbound district, has witnessed the urban renewal firsthand.

“The entire downtown area has been undergoing a huge transition, most recently with a lot of new residential development,” noted Prott. “Along with people come social occasions, so we hope to attract more residents who are looking for an upscale venue for their receptions as well as more corporate and political events.”

The Tri-State Ballroom, the largest in the region, is ideally suited for large conferences and trade shows as it can accommodate up to 1,200 people. It was the recent site of President Obama’s visit to New Jersey to endorse gubernatorial candidate, Phil Murphy and hosted a legislative forum in September.

Prott had been with the famed Newark Club from its opening in 1992 until its closing in February 2017, starting as catering manager before becoming GM. The private executive club and catering venue, located on the top floor of One Newark Center, was frequented by members of Newark’s business, legal and political community. Over the years, Prott developed strong relationships with many of the club’s clientele, who he hopes to bring to the Robert Treat Hotel for events.

“Harry Prott has been a fixture on the Newark business and event scene for decades; we are fortunate to have someone with his breadth of experience in fine dining, catering management and sales at the Robert Treat Hotel,” said Miles Berger, CEO of the Berger Organization.

“Having known Miles Berger for years on a professional level, I’m excited to be part of the hotel’s next chapter as I keep my Newark roots going and growing,” said Prott, who is also known for his portrait, fine art and event photography. His work has been shown at local galleries, some of his pieces hang in One Newark Center and in Senator Cory Booker’s office, and several photos will be included in a coffee table book sponsored by the Newark Downtown District.

For more information about the Robert Treat Hotel’s banquet facilities, visit www.rthotel.com.

Related News

Coming up in February 2018...

Social Media: Engagement is Key

There are currently 2.3 billion active users of social media networks and savvy hotel operators have incorporated social media into their marketing mix. There are a few Goliath channels on which one must have a presence (Facebook & Twitter) but there are also several newer upstart channels (Instagram, Snapchat &WeChat, for example) that merit consideration. With its 1.86 billion users, Facebook is a dominant platform where operators can drive brand awareness, facilitate bookings, offer incentives and collect sought-after reviews. Twitter's 284 million users generate 500 million tweets per day, and operators can use its platform for lead generation, building loyalty, and guest interaction. Instagram was originally a small photo-sharing site but it has blown up into a massive photo and video channel. The site can be used to post photos of the hotel property, as well as creating Instagram Stories - personal videos that disappear from the channel after 24 hours. In this regard, Instagram and Snapchat are now in direct competition. WeChat is a Chinese company whose aim is to be the App for Everything - instant messaging, social media, shopping and payment services - all in a single platform. In addition to these channels, blogging continues to be a popular method to establish leadership, enhance reputations, and engage with customers in a direct and personal way. The key to effective use of all social media is to find out where your customers are and then, to the fullest extent possible, engage with them on a personal level. This engagement is what creates a personal connection and sustains brand loyalty. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.