The William Vale Welcomes Deanna M. Thomas as the New Director of Sales & Marketing

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USA, New York, New York. March 12, 2018

The William Vale, the multi-use destination located in Williamsburg, Brooklyn, proudly welcomes Deanna Thomas as the Director of Sales and Marketing. Thomas joins the team with over a decade of boutique and luxury hotel management expertise, with a concentration in sales marketing specifically. Thomas will be responsible in directing the overall day-to-day operations, overseeing the sales and marketing divisions and ensuring that the hotel exceeds sales quotas and occupancy goals.

“With Deanna's previous sales and operational management experience in two robust cities, New York City and Chicago, we are confident that she will help strengthen the presence of our overall brand, by utilizing leadership and strategy skills that have proven to be successful in launching five hotels,” said David Lemmond, General Manager of The William Vale. “We are looking forward to the positive changes and strategy Deanna plans to implement to help further increase sales, revenue, development and success at Williamsburg, Brooklyn's latest destination.”

Thomas has previously managed numerous high-profile hotels including The Gotham and The Highline in New York City (NYC) and was most recently the U.S. Regional Director of Sales for Grupo Habita where she oversaw the day-to-day operations for Hotel Americano in NYC and assisted with the opening of The Robey and The Hollander, two of Chicago's most recent properties. Within six months in her position, Thomas brought in well-known accounts, handled sales and revenue for the boutique property, while managing and growing the brand's existing markets—corporate, transient, group and entertainment. She was able to successfully sell the entire Grupa Habita collection in Mexico.

“Given my personal experience and success in hotel openings and boutique properties, The William Vale was the perfect fit for me,” said Thomas. The team here is one I would've hired myself if I was here prior, and I am looking forward to establishing these relationships as well as those within the local community.”

Thomas is an alumnus of Michigan State University where she graduated with a Bachelor of Arts in Logistics, Material and Supply Chain Management. She is a yoga enthusiast and currently resides on the Upper East Side with her 'two pets,' or what she likes to call her boyfriend and dog.

About The William Vale

The William Vale, the multi-use destination that opened in the art-inspired, chic neighborhood of Williamsburg, Brooklyn in fall of 2016 stands at 23-stories high and has a 183-rooms. All food and beverage, including catering, comes from award-winning Chef Andrew Carmellini and NoHo Hospitality Group.  Additional food and beverage outlets onsite include, Leuca, a southern Italian restaurant; Westlight, a rooftop bar serving craft cocktails and street food inspired snacks; and Mister Dips, a retrofitted 1970s trailer serving burgers, fries and dairy dips.  In addition to spaces perfect for leisure, the property also has outlets for weddings and conferences. The William Vale's wide range of unique spaces set the stage for its monthly cultural programs which were implemented upon opening. The programs engage local, established, and emerging talent to use The William Vale as their canvas in creative and unexpected ways, ranging from dance performances, to talks and conversations, to evenings of live art and music. Previous programs have included summer fitness classes with lululemon, outdoor screenings with Rooftop Films and talks with the Science & Entertainment Exchange. To learn more about the William Vale, visit https://www.thewilliamvale.com/.