Cambria Dallas Hotel Appoints Zach Lybbert as Director of Sales and Marketing

USA, Dallas, Texas. March 12, 2019

Cambria Downtown Dallas, located in the historic Tower Petroleum building and managed by Filmore Hospitality, announces the appointment of Zach Lybbert as Director of Sales and Marketing.

Lybbert joins Cambria Dallas Downtown with over 15 years of experience in hotel sales and marketing and has held various positions throughout the United States. Most recently, Lybbert served as the Director of Sales and Marketing at The Curtis Hotel in Denver, where he lead a dynamic team of sales professionals. Previously to his position in Denver, he served as the Director of Sales and Marketing for Embassy Suites DFW South and the Director of Sales and Marketing for the DoubleTree North DFW.

Lybbert has been awarded various awards throughout his career, including the 2013 Sales Team of the Year Award and the 2013 Director of Sales of the Year Award during his time with Richfield Hospitality.

In his new role, Lybbert will be responsible for building Cambria's brand awareness, spreading the message about the iconic Petroleum Tower building remodel and driving the chic brand of the beautifully restored art deco hotel, Cambria Dallas.

"We are proud to welcome Zach to the Cambria Dallas team," said John Kirtland, Cambria Dallas Downtown's owner. "His passion for driving results and proven expertise in the hospitality industry will be a great addition to the hotel."

Bringing an upscale hotel experience to downtown Dallas, the Cambria Dallas Downtown is designed for the modern traveler with boutique accommodations and tech-minded amenities. This hotel is the 35th Cambria Hotel & Suites property. Cambria Dallas is located at 1907 Elm Street, Dallas TX 75201. For more information on the Cambria Dallas, visit www.cambriadallas.com.



Zach Lybbert
/ SLIDES

About Cambria Dallas Downtown

Media Contact:

Lana Baugh
Account Executive
MCA Group
T: 214-654-0402
E: lana@mcaprgroup.com
W: http://www.hmcapgroup.com

Subscribe to our newsletter
for more Hotel Newswire articles

Related News

Choose a Social Network!

The social network you are looking for is not available.

Close
Coming up in June 2020...

Sales & Marketing: Technology Rules

It is impossible for any hotel to develop an effective sales and marketing plan that doesn't include a wide-ranging digital strategy. Online platforms have impacted virtually every aspect of their business, due to major changes in how Internet users research, plan, and book their hotel visits. As a result, a successful plan includes generating traffic through the use of a hotel website, social media, email and a myriad of other digital marketing technologies. One such strategy uses data collection and automation technology to create personalized content to individual customers. The goal of personalization marketing is to engage potential customers by communicating with them as individuals - to establish a more personal relationship - as a way of encouraging them to visit a property. Video marketing is also extremely important. Showing someone authentic video from a specific location is immersive and engaging, and video is still the preferred way for customers to interact with a hotel brand. Voice and Visual Search are increasingly in demand, as consumers are moving away from typing queries into a search engine. Instead, they can simply speak their request into their phone, and find and book a hotel without ever typing a word. Similarly, other platforms allow consumers to search visually for almost any image, and find out pricing information, shopping comparisons and how-to-buy - all from the app. The adoption of Artificial Intelligence is also becoming popular. The ability of chatbots to answer simple questions or fulfill requests 24/7 is undeniably appealing. In addition, A.I. seems best positioned to qualify leads that can be later nurtured and closed by a human sales expert - all at a fraction of the cost of a traditional support team. The June Hotel Business Review will examine how some sales and marketing professionals are integrating these innovative technologies into their operations.