North Point Hospitality Celebrates Topping Out of Hampton Inn & Suites by Hilton in Midtown Atlanta, Georgia

USA, Atlanta, Georgia. June 11, 2019

North Point Hospitality, an award-winning Atlanta based hotel development and operations company, celebrated the topping out of its Hampton Inn & Suites by Hilton Atlanta Midtown today.

The 186-room hotel, located at 1231 West Peachtree Street, sits in the epicenter of the bustling midtown area on the corner of West Peachtree & 15th streets across from the Arts Center MARTA Station. The hotel is conveniently located near the Museum of Design Atlanta, SCAD Atlanta and the Woodruff Arts Center, home of the Atlanta Symphony, the High Art Museum and the Alliance Theatre. It is expected to open in early 2020.

"Topping out this property continues our long-standing partnership with one of the strongest brands in the world, Hampton by Hilton," said S. Jay Patel, President & CEO of North Point Hospitality. "We look forward to working with all our partners, including Hilton, and Midtown Alliance, to bring this signature Hampton Inn & Suites to the vibrant and dynamic Atlanta midtown community."

The Hampton Inn & Suites Atlanta Midtown will feature a unique 20th-floor lobby complete with an indoor/outdoor rooftop bar and lounge area for guests to enjoy skyline views of midtown Atlanta. In addition, the hotel will offer guests the friendly service culture and brand amenities they are accustomed to, such as free hot breakfast, complimentary Wi-Fi, and a 24-hour business center and fitness center. Each guestroom will provide comfortable accommodations featuring the clean and fresh Hampton bed™ and include HDTV, free in-room movie channels, a coffeemaker, microwave and refrigerator. The property will feature Hilton's Connected Room technology, which will allow guests to control the room temperature, lighting, TV and window coverings from the Hilton Honors app.

The hotel will also participate in Hilton's award-winning guest-loyalty program, Hilton Honors, where members who book directly through Hilton channels gain access to benefits including an exclusive discount, free Wi-Fi, and the option to redeem their points for free nights or to make purchases at Amazon.com with Amazon Shop with Points.

Read more about Hampton by Hilton at www.hampton.com and www.news.hampton.com.

Adding to the bustling landscape, this Hampton Inn & Suites high rise will add sought-after guest rooms in the booming Atlanta midtown area. According to Midtown Alliance, 3.1 million square feet is currently under construction in the area. Since 2010, 2.5 million square feet of office space has been developed.

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Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.