White Lodging Acquires Marriott Plaza San Antonio Downtown Adding to Its Owned and Managed Portfolio

USA, San Antonio, Texas. September 16, 2019

White Lodging, in partnership with REI Real Estate Services, today announced its continued growth in Texas with the acquisition of the Marriott Plaza Hotel in downtown San Antonio to its growing owned and managed portfolio of premium-branded hotels.

The 251-room property is a six-acre urban oasis in the heart of downtown San Antonio, complete with sun-bathed courtyards, sparkling fountains and lush gardens. Guests can also enjoy a beautifully landscaped outdoor pool and 17,000 square feet of meeting space, which includes several historic 19th century bungalows converted into unique meeting spaces.

The property's premium South Alamo Street location is adjacent to the La Villita Historic Arts Village and 96-acre Hemisfair Park, which recently received funding for a $200 million redevelopment. It's also only two blocks from the famous River Walk and the recently expanded Henry B. Gonzalez Convention Center.

White Lodging anticipates investing in an extensive renovation of the property that will commence in the summer of 2020.

"We see San Antonio as a growing market for us and this acquisition provides an array of value enhancement opportunities for guests, the community and our company," said Deno Yiankes, president and CEO, investments and development at White Lodging. "When our extensive planned renovation is complete, the hotel will offer a completely differentiated and upscale experience like no other in downtown San Antonio."

White Lodging currently owns and/or operates more than 10 other hotels in Texas - with several additional hotels currently under construction, including the 613-room Austin Marriott Downtown set to open in summer 2020. White Lodging will also operate the Canopy by Hilton San Antonio River Walk, which is currently under construction and anticipated to open in mid-2020.

Subscribe to our newsletter
for more Hotel Newswire articles

Related News

Choose a Social Network!

The social network you are looking for is not available.

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.