The Read House Hotel Appoints Andrea Richey as Director of Sales

USA, Chattanooga, Tennessee. November 28, 2019

Chattanooga's historic hotel, The Read House, is pleased to announce the appointment of Tennessee native Andrea Richey as director of sales. With an impressive resume, including more than 20 years of successful, recognized achievement, Andrea joined The Read House in late September.

Throughout her career, Richey has worked at both big brand and independent hotels across the country. Most recently she served as the Area Director of Sales and Marketing at The Westin Stonebriar Hotel & Golf Club in Frisco, Texas. Prior to that, she spent two years as the Director of Sales and Marketing at Revival at Mt Vernon Place - A Joie de Vivre Hotel in Baltimore, MD. Richey also has experience at Hilton properties in Georgia and Louisiana as well as a Sheraton hotel in New Mexico. She has worked for several hotels within the Davidson Hotel Company portfolio throughout the Southeast. Richey's accolades include: Director of Sales of the Year at Prism Hotels and Resorts; Best Hotel Team Award at Hilton San Antonio Awards; and Hyatt Sales Manager of the Quarter at Hyatt Regency Suites in Atlanta.

"We are thrilled to have Andrea join our team and welcome her to The Read House," said General Manager Ken Merkel. "Andrea has a proven track record of success in the hospitality industry, a passion for offering personalized guest experiences and a desire to weave our brand and efforts into the local community, which we believe will be essential for the hotel's success moving forward."

The Read House offers more than 17,000 square feet of fully renovated event space. The stunning Silver Ballroom is rich with period details, including original Waterford Crystal chandeliers and intricate silver leaf moldings. The Read House boasts more than a dozen meeting rooms that come fully equipped with the latest audio-visual technology and support staff, ensuring that every business presentation flows seamlessly.

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Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.