Radisson Signs With Barnes Capital to Introduce Radisson RED to Australia

Singapore, Singapore City. December 05, 2019

Radisson Hotel Group is set to introduce its contemporary and creative Radisson RED brand to Australia for the first time, following the signing of Radisson RED West Perth. Scheduled to open in 2022, the hotel will allow guests to keep their fingers on the pulse with a great location, interactive spaces, seamless connectivity and a focus on local art and culture.

This upscale hotel will offer 129 rooms, featuring bold designs and unconventional yet functional touches. Guests will be able to relax at the hotel's buzzing restaurant, cool off in the swimming pool and chill out at the rooftop bar.

For business travelers, three high-tech function rooms will offer over 160 square meters of space for meetings, training sessions and more, all supported by audio-visual technology. With a thriving social scene, the hotel will provide plenty of opportunities for guests to interact with their fellow travelers, with inspiring hangouts and communal work spaces.

Radisson RED West Perth will rise on the corner of Wellington Street and Colin Street, directly opposite the Harold Boas Gardens. The hotel will be located just a short walk from the Perth Arena and Hay Street, with its lively cafés, restaurants and bars, and only three minutes' drive from the Perth Convention & Exhibition Centre.

"Perth is the ideal destination for Radisson RED to make its Australian debut. With its upbeat street scene, café culture and international outlook, this enterprising city is attracting significant interest from investors and visitors alike. Radisson RED West Perth will attract a new generation of travelers who seek smart, stimulating and social stays," commented Katerina Giannouka, President, Asia Pacific, Radisson Hotel Group.

The capital of Western Australia, Perth is undergoing a renaissance with multiple world-class infrastructure projects currently in the works across the city, including the Perth City Link and Elizabeth Quay. The state welcomed 11.1 million overnight visitors in the year-to-March 2019, up 9.4 percent year-on-year, and the government is now planning to invest AUD 425 million (approx. USD 292 million) over the next five years to further enhance the city's appeal and expand airline capacity.

"We are honored to work with Radisson Hotel Group to introduce the Radisson RED brand to Australia. This is a truly original concept that will be a perfect fit for Perth, which is fast becoming one of the country's primary growth corridors. With its excellent location - surrounded by the city's main attractions and in close proximity to vibrant cafés and restaurants, and the entertainment precincts of Leederville, Subiaco and Northbridge, we are confident that Radisson RED West Perth will be popular among the rising number of visitors to the city," said Martyn Barnes, Managing Director, Barnes Capital.

Radisson Hotel Group currently operates hotels in Sydney and Melbourne, and recently secured its first Radisson Collection hotel, which will deliver exceptional experiences in the Blue Mountains. The Group continues to expand its footprint, introducing its industry leading brands across Australia. In Asia Pacific, eight Radisson RED hotels are currently under development.

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Hotel Group Meetings: Demand vs. Supply

It is a great time for hotel group meetings. It is expected that once again this sector will grow by 5-10% in 2020, partly due to the increasing value of in-person group meetings. Because people now spend so much time in front of their screens, face-to-face interactions have become a more treasured commodity in our modern world. Plus, the use of social media reinforces the value of engagement, discussion, conversation, and networking - all areas where group meetings shine. Despite this rosy outlook, there is a concern that demand for meetings far exceeds the supply of suitable venues and hotels. There are very few "big box" properties with 500-plus rooms and extensive conference facilities being built, and this shortage of inventory could pose a serious challenge for meeting planners. In addition to location concerns, the role of the meeting planner has also evolved significantly. Planners are no longer just meeting coordinators - they are de facto travel agents. Cultural interactions, local dining, experiential travel, and team-building activities are all now a part of their meeting mix. Plus, they have to cater to evolving tastes. Millennials are insisting on healthier venues and activities, and to meet their demands, hotels are making yoga breaks, fresh-pressed juices, plant-based diets, state-of-the-art gyms, and locally-sourced menus available. Millennials are also insisting that meeting venues practice Corporate Social Responsibility, which means upholding sustainable and ethical values; investment in the local community; health and well-being of employees; and general business practices that reflect being good citizens of the planet. Finally, there is a growing trend to merge meetings with other local events, such as music festivals, sporting events, and cultural attractions. The December Hotel Business Review will report on issues relevant to group meetings and will document what some hotels are doing to support this part of their operations.