Jeannette Vasquez Named Director of Sales & Marketing of Hotel Amarano

Boutique Burbank Hotel Appoints Hospitality Industry Veteran Ahead of Renovation and Rebrand

USA, Burbank, California. December 09, 2019

Hotel Amarano, the only Four Diamond luxury hotel in Burbank, California, has appointed Jeannette Vasquez as director of sales & marketing. With 20 years of industry experience, Vasquez joins Hotel Amarano at a pivotal time ahead of its renovation and rebrand set to debut in Q1 2020.

Prior to joining Hotel Amarano, Vasquez worked with Hyatt Hotels Corporation for seven years as director of sales for Hyatt Regency Valencia and Hyatt Place Glendale/Los Angeles, which she helped launch as part of the opening team. She was previously the director of sales & marketing for Dimension Development and Interstate Hotels & Resorts, as well as the national sales manager for Visit Newport Beach, where she represented independent properties including Fashion Island Hotel and Balboa Bay Club.

"We are thrilled to welcome Jeannette to the team as Hotel Amarano gears up for its second act," said General Manager Tom Whelan. "With years of proven success in like positions, Jeannette has the expertise and creative vision to ensure a seamless transition for our valued guests and staff."

In her new role, Vasquez oversees all sales and marketing initiatives for Hotel Amarano, including strategic planning for group and leisure sales, revenue and marketing efforts leading up to, and following, the property-wide refresh.

Jeannette Vasquez
Tags: burbank hotel, hotel appointment, hotel renovation

About Hotel Amarano

About StepStone Hospitality

Media Contact:

Julia Hodges
Account Supervisor
Bread & Butter Public Relations
T: 213-739-7985

Subscribe to our newsletter
for more Hotel Newswire articles

Choose a Social Network!

The social network you are looking for is not available.

Coming up in September 2020...

Hotel Group Meetings: Demand vs. Supply

It is a great time for hotel group meetings. It is expected that once again this sector will grow by 5-10% in 2020, partly due to the increasing value of in-person group meetings. Because people now spend so much time in front of their screens, face-to-face interactions have become a more treasured commodity in our modern world. Plus, the use of social media reinforces the value of engagement, discussion, conversation, and networking - all areas where group meetings shine. Despite this rosy outlook, there is a concern that demand for meetings far exceeds the supply of suitable venues and hotels. There are very few "big box" properties with 500-plus rooms and extensive conference facilities being built, and this shortage of inventory could pose a serious challenge for meeting planners. In addition to location concerns, the role of the meeting planner has also evolved significantly. Planners are no longer just meeting coordinators - they are de facto travel agents. Cultural interactions, local dining, experiential travel, and team-building activities are all now a part of their meeting mix. Plus, they have to cater to evolving tastes. Millennials are insisting on healthier venues and activities, and to meet their demands, hotels are making yoga breaks, fresh-pressed juices, plant-based diets, state-of-the-art gyms, and locally-sourced menus available. Millennials are also insisting that meeting venues practice Corporate Social Responsibility, which means upholding sustainable and ethical values; investment in the local community; health and well-being of employees; and general business practices that reflect being good citizens of the planet. Finally, there is a growing trend to merge meetings with other local events, such as music festivals, sporting events, and cultural attractions. The December Hotel Business Review will report on issues relevant to group meetings and will document what some hotels are doing to support this part of their operations.