The Gettys Group Relaunches the Hotel of Tomorrow® Project, Uniting Global Innovators to Solve Hospitality's Covid-19 Challenges

USA, Chicago, Illinois. June 16, 2020

In response to the unique challenges facing hotels, restaurants, and travel in the era of COVID--19, The Gettys Group relaunched The Hotel of Tomorrow® Project -a reframed version of the industry-leading think tank they founded in 2003 to unite brands, designers, manufacturers, owners, and operators in elevating and transforming the hospitality industry in the near and more distant future.

The forum has been updated to fit the world's new remote reality, using collaboration platform Batterii to connect participants from around the world to develop, refine, and visualize their concepts before sharing virtual prototypes for consumer testing. Over 250 participants bring diverse areas of expertise from a variety of companies and institutions --including owners, operators, research institutions, designers, and tech companies. In cross-industry teams, they are re-examining every component of hospitality--from consumer-facing messaging to technology integration-for all points of the new guest experience journey.

"Ideas collide and combine in meaningful ways when people with diverse perspectives collaborate," said Ron Swidler, Chief Innovation Officer of The Gettys Group, "In September, we will share concepts that have been envisioned by the industry, refined by experts and vetted by guests, brands, designers, manufacturers, and more--everyone who has a stake in the future of hospitality."


Batterii Innovation Room
/ SLIDES
Tags: Hospitality Design, Innovation, COVID-19, COVID-19 Innovations, Think Tank

About The Gettys Group

Media Contact:

Amanda Kay
Marketing Director
The Gettys Group
T: 312-832-2441
E: akay@gettys.com
W: https://www.gettys.com

Subscribe to our newsletter
for more Hotel Newswire articles

Related News

Choose a Social Network!

The social network you are looking for is not available.

Close
Coming up in May 2021...

Eco-Friendly Practices: Now More Than Ever

One theory about the pandemic states that future viruses are more likely to originate and flourish due to global warming. If true, the urgency to accelerate the adoption of eco-friendly practices is greater than ever. Of course, there are many other reasons to create a sustainable operation, including reduced utility costs, savings on operational costs, healthier and happier guests and employees, and positive publicity, marketing and community goodwill. Many hotels are introducing innovative programs into their operations - from recycling bins in guest rooms to starting a roof top garden. Other hotels are using eco-friendly cleaning products, reusing towels and sheets, sourcing locally grown food, supporting the use of electric vehicles, and permitting guests to refill their reusable water bottles with clean, filtered water. Finally, some hotels are encouraging guests to get involved by making it possible for them to participate in local community clean-up projects. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.