Hotel Spa: The Expanding Wellness Movement
Ryan Crabbe , Senior Director Global Spa Brands, Spa Operations Americas Hilton
Unless you’ve been hiding under a rock, you’ve probably heard a lot about the word “wellness” lately. As an increasingly informed public becomes aware of their own role in creating and sustaining a healthy lifestyle, changes are becoming apparent in all facets of life. After years of continued growth, Whole Foods Supermarket’s sales have finally flattened; not because people don’t want organic and sustainable options, in fact quite the opposite. The corner grocer is now stocking organic vegetables, locally farmed beef, and the ubiquitous kale, so Whole Foods is facing more competition. Sales of soda in the U.S. fell in 2013 to their lowest level in almost 20 years. Type in “wellness” in the ITunes App store, and you will have over 1500 choices. Hotels have to recognize that this is not a short-lived trend, it’s a complete shift in mindset, and adapting to this new reality is imperative to stay relevant to today’s traveler. Whether it’s a few healthy items at the breakfast bar (rather than the sea of white often encountered) or the accessibility of bottled water, today’s guests are looking for options that help them maintain their healthy lifestyle regimen while on the road. Since health-minded travelers tend to patronize the spa and fitness zones of the hotels they stay in, these are a good place to start when devising a wellness makeover. Read more.