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Hotel Newswire Top Pick

Bringing Life Back to Group Meetings
Sandy Heydt, Director of Sales & Marketing, The Logan, Philadelphia's Hotel

Like many other industries, 2016 is a big year for reflection on past and current trends among the meetings and conventions sector, ultimately yielding numerous progressive changes among the way meetings are planned, held and eventually evaluated by meeting hosts and attendees. Meeting hosts are expecting higher attendance and engagement rates, a more efficient use of technology and creative ways to position the meeting as an interactive experience verses a traditional presentation-style event that ultimately maintains a cost-effective price point. To satisfy growing client expectations, meeting planners are expecting more from meeting, convention and event venues. Read more.

Coming Up In The November Online Hotel Business Review

Feature Focus
Architecture & Design: Original, Authentic and Localized
Corporate hotel developers once believed that their customers appreciated a homogenous design experience; that regardless of their physical location, they would be reassured and comforted by a similar look, feel and design in all their brand properties. Inevitably this led to a sense of impersonality, predictability and boredom in their guests who ultimately rejected this notion. Today's hotel customer is expecting an experience that is far more original and authentic - an experience that features a design aesthetic that is more location-oriented, inspired by local cultures, attractions, food and art. Architects and designers are investing more time to engage the local culture, and to integrate the unique qualities of each location into their hotel design. Expression of this design principle can take many shapes and forms. One trend is the adaptive reuse of existing facilities - from factories to office buildings - as a strategic way to preserve and affirm local culture. Many of these projects are not necessarily conversions of historic properties into grand, five-star landmark hotels, but rather a complete transformation of historic structures into mixed-use, residential, and hotel projects that take full advantage of their existing location. Another trend is the addition of local art into a hotel's design scheme. From small sculptures and photography to large-scale installations, integrating local art is an effective means to elevate and enhance a guest's perception and experience of the hotel. These are just a few of the current trends in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.