Five Ways to Utilize Bureau CSMs for Your Hotel Conventions

By Lyan Tassler, President, Association for Convention Operations Management (ACOM)

Learn the ways that Bureau Convention Services Managers can effectively aid meeting planners and hotel executives in producing a successful event in this article. As current economic conditions continue to affect the meetings industry, it is important now more than ever for meeting professionals to come together and effectively utilize all resources in order to produce a successful and cost-effective event...

The Customer Experience: How to make hotel guests feel like they’re getting more for their money

By John Ely, Senior Vice President of Marketing, Signature Worldwide

As a result of today's economy, customers are more likely to seek value rather than luxurious amenities when deciding on a hotel opportunity for value properties to snatch up new customers - those who would typically stay at higher-end properties. Yet, the economy will rebound, so you'll want to make sure that you, your staff and your property make the best impression possible in order to gain customers for life. So, how can you turn a budget property into a four-star experi...