BOCA RATON, FL, May 15, 2008. Cendyn, a full-service interactive marketing firm specializing in the travel and hospitality industry, recently launched The Beverly Hilton’s newly redesigned website www.beverlyhilton.com. After a comprehensive $80 million dollar reinvention by Beny Alagem and Oasis West Realty LLC, The Creative Effort, a sister company of AVT Event Technologies, completed a comprehensive site redesign, selecting Cendyn for its expertise in site administration, SEO and hosting capabilities. Hosted by Cendyn, www.beverlyhilton.com features a premier platform with an improved online presentation showcasing the Beverly Hills Mobil Four Star hotel for business and leisure travelers as well as event and meeting planners.

Lynda Simonetti, Director of Public Relations, The Beverly Hilton said, “Cendyn is an invaluable interactive marketing resource which allows The Beverly Hilton to optimize our visibility and traffic on the world wide web.”

A visual gallery of photography featuring the new renovations of The Beverly Hilton is presented using the latest in web design and technology. Combining ease of navigation and media rich content, the online experience defines the historic hotel’s luxurious style in contemporary fashion. Cendyn’s Search Engine Optimization and marketing efforts have produced outstanding results for www.beverlyhilton.com, including a 70% overall increase in visibility since it’s re-launch in December. In addition to attaining numerous new first page rankings on search engines for the site, Cendyn has also improved rankings for the most important keywords. Free organic search traffic has nearly doubled in only five months.

“We were honored to be selected to work with The Beverly Hilton on the website re-launch project. As a team with The Creative Effort we believe the new site will drive business to Hilton’s flagship property and make a substantial impact on their e-commerce efforts,” said Robin Deyo, Cendyn’s Executive Vice President.