ATLANTA, GA, July 22, 2008. Softscribe Inc., a public relations firm that helps technology companies targeting the green hospitality and tourism market increase sales and achieve their strategic objectives, announced it has renewed five existing hospitality clients: Aptech Computer Systems, Inc., JDA Software, NORTHWIND-Maestro PMS, Flyte Systems, and The Rainmaker Group.
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“We are continually impressed by the innovation, leadership and success of the companies in our client portfolio,” said Softscribe President and CEO, Michael Squires. “Softscribe customizes a disciplined approach to traditional one-to-one-marketing PR, plus the imaginative use of new media, for each client. Our tactics include a balanced delivery of media relations, new media such as video embedded email and podcast campaigns, customer stories, press release services and optimized website content.”

Jill Wilder, vice president with Aptech Computer Systems, Inc., said, “I highly value Softscribe’s personal touch. I always feel that they want us to succeed; that comes across in every conversation, in every correspondence. The good work is what’s expected - the quality of the writing and media relations - is always top notch; they are always concerned that we are succeeding.”

"JDA’s Service Industries business unit is a long-standing customer of Softscribe’s PR and marketing services, and our company continues to benefit from their deep industry insight and expertise,” said Andy Archer, Group Vice President, Services Industries, JDA Software. “Softscribe’s executives work seamlessly with our in-house sales and marketing team to maximize the impact and value of our PR investments, and I’m confident the relationship will continue to strengthen."