NEW YORK, NY, September 25, 2008. The Waldorf=Astoria Collection, Guerlain and Spa Chakra, Inc. announced today the opening of the much-anticipated Guerlain Spa at the renowned Waldorf=Astoria in New York City. This spa marks the first in a strategic alliance between the three parties, with future Guerlain Spas planned for new build Waldorf=Astoria hotels and resorts in gateway cities worldwide.

The signature item on the menu, The Waldorf Impériale, has been designed to embrace and reflect the identity of The Waldorf=Astoria Collection. Guerlain, in collaboration with The Collection, developed the two-hour ritual to be available only for visitors and guests of The Waldorf=Astoria Collection. The treatment, priced at $510, creates a cocooning experience, focused on sensory renewal with a body massage and facial using Guerlain’s age-defying Orchidée Impériale skincare.

Occupying a majority of the 19th floor of the famed Waldorf Towers, the 14,000 square-foot Guerlain Spa will feature 16 treatment rooms, consisting of 13 dry rooms with their own bathroom and three fully appointed wet therapy suites for Hydrotherapy and Vichy shower, a state-of-the-art footbath lounge, interconnecting and double rooms for couples and groups, freshly prepared beverages and stunning views of Midtown Manhattan.

“We are pleased to align ourselves with The Waldorf=Astoria Collection, a similar iconic brand rich in history. We’re committed to providing exquisite quality products, inventive treatments, and outstanding service,” said Laurent Boillot, President and CEO of Guerlain.

“The Waldorf=Astoria Collection welcomes The Guerlain Spa as a landmark moment for the brand. This unprecedented spa is the inauguration for the future development of guest experiences within the Waldorf=Astoria hotels," said Ross Klein, Global Head of Luxury & Lifestyle Brands, Hilton Hotels Corporation. “Aligning ourselves with other distinguished brands with reputable service, like Guerlain, offers Waldorf=Astoria Collection guests a new avenue for encountering our legendary service.”

Guerlain Spa transforms each treatment into a customized moment created for each guest. From the selection of a personal Guerlain scent to the expertise of Guerlain’s highly skilled beauty therapists, guests will embark on a journey towards rejuvenation. Guerlain Spa at The Waldorf=Astoria offers five-star delivery of beauty and well-being treatments, including Facial Therapies, Body Sublimation, 5-Senses Hydrotherapy, Harmonizing Massage, Intensive Hand and Foot Therapies, Men’s Therapies, Totally Transforming Day Experiences, and spa accommodation retreat packages. Each of the Guerlain experiences are based on the signature Guerlain Méthode and advanced skincare technologies.

The renowned skincare, fragrance and makeup collections of Guerlain are available at the Guerlain Spa Boutique located in the lobby of The Waldorf=Astoria Hotel. The Guerlain Spa Boutique also acts as a portal for reserving spa therapies and accommodating sales of Guerlain Spa gift certificates.

Guerlain Spa is open Monday – Saturday 9 a.m. – 9 p.m. and on Sunday from 10 a.m. – 6 p.m. To reserve an experience at Guerlain Spa, please call 212.872.7200 or visit our website at www.guerlainspa.com.