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  • Guest Service / Customer Experience Mgmt
  • So What Is a Butler, Anyway?

  • It seems butlers are really not just for the wealthy in their private estates, but also for their convenience when they travel.

    So, in providing butler service, a pertinent question might be "What exactly is a butler?" Or more to the point, "What are butlers in a hotel setting?" They obviously are more than the dog, beach, computer, baby, and bath butlers that rushed out fully armed from marketing departments during the 1990s and beat a hasty retreat in the face of public disdain.

    The answer is very clear to those hotel executives who have brought in any one of a handful of trainers able to teach their personnel how to "butle." Anyone who has read Hotel Butlers, The Great Service Differentiators, will know that there is a technology and mindset to butling. It is something that can be learned to jump-start an individual in the Middle East, the Far East, the East Coast or the West Coast of America, the Caribbean, and anywhere else in the art of butling British style.

    In addition to the dozen-or-less trainers working on site at hotels, there are a dozen-or-less schools around the world teaching strangers to the art of butling the skills and panache needed ...

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Coming Up In The March Online Hotel Business Review

"Hotel Business Review offers weekly articles for hotel management and operation and discussion on emerging growth markets."
Feature Focus
Hotel Human Resources: The Biggest Challenges
The economic challenges of the past four years have led many hotel companies to re-examine the ways in which they do business and how they deploy talent. In many cases, the work did not go away and fewer people were left to carry on the tasks that had previously been shared among many. As we work our way out of the recession and look forward to a healthier economic environment, there is an understanding that despite recovering business levels, we may never see the return of former staffing levels. This "new norm" of operating with leaner teams has led Human Resources professionals and people managers to look at career development and growth opportunities in a new light. The March Hotel Business Review will take a look at some of the strategies being used by successful hotel brands, and techniques human resource directors are currently exploring.
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"The Four Habits of Highly Effective Human Resources"
"Embassy Suites 'The Circle of Leadership"
"Applying Consumer Marketing Best Practices to Employee Loyalty"
"How Incentives are Changing to Keep Existing Staff Motivated?"
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