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  • Reservations / Online Pricing / Booking Engines

  • Five Effective Methods to Secure Online Bookers and Increase Revenue

  • By Cid Jenkins, Vice President, ATG's eStara

  • The Web offers hotels both an opportunity and a challenge. It presents potential travelers with easy access to one company's products and services, but it also gives them the incentive to look elsewhere for a better deal. In today's shifting times, it is more vital than ever for hotels to respond to guest preferences and keep them from looking elsewhere.

    For travelers, Web site abandonment is not rare. According to Forrester Research, 47 percent of those who research travel plans online don't end up purchasing through the Web. The challenge here for hotels is to increase revenue by connecting to both business and leisure travelers during their online sessions and offering them an easy and personal guide through the booking experience.

    Online travelers generally abandon Web sites when faced with pricing or technical support issues. In the past, hotels felt they could address these concerns by providing prospective customers with self-service tools, such as an "About Us" page or FAQs. However, due to the complex nature of some transactions, whether making hotel reservations or booking special travel packages, companies are recognizing that they need to be more effective at securing, supporting, and retaining their online customers. Here, I offer five effective methods ...

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Hotel Business Review Reservations / Online Pricing / Booking Engines

John Federman
Mike Kistner
Cid Jenkins
Drew Rosser
Brian Dass
Grazia Sorice Ochoa
Mike Stacy
Jerry Tarasofsky
Coming Up In The March Online Hotel Business Review

"Hotel Business Review offers weekly articles for hotel management and operation and discussion on emerging growth markets."
Feature Focus
Hotel Human Resources: The Biggest Challenges
The economic challenges of the past four years have led many hotel companies to re-examine the ways in which they do business and how they deploy talent. In many cases, the work did not go away and fewer people were left to carry on the tasks that had previously been shared among many. As we work our way out of the recession and look forward to a healthier economic environment, there is an understanding that despite recovering business levels, we may never see the return of former staffing levels. This "new norm" of operating with leaner teams has led Human Resources professionals and people managers to look at career development and growth opportunities in a new light. The March Hotel Business Review will take a look at some of the strategies being used by successful hotel brands, and techniques human resource directors are currently exploring.
INSIGHTS FOR INDUSTRY LEADERS BY INDUSTRY LEADERS
"The Four Habits of Highly Effective Human Resources"
By James Bermingham, Vice President, Montage Hotels
"Embassy Suites 'The Circle of Leadership"
By Darci Riesenhuber, Director of Brand Culture, Embassy Suites Hotels
"Applying Consumer Marketing Best Practices to Employee Loyalty"
By Fred Bendana, Executive Director Client Services, Maritz Loyalty & Motivation
"How Incentives are Changing to Keep Existing Staff Motivated?"
By Jim Houran, Partner, HVS Executive Search
PLUS: Mobile Technology - Attracting & Retaining Top Talent - Education - Employee Engagement - Employment Claims & Litigation - Employment Contracts - HR Management.