Demographics has played an ugly trick on the hospitality industry. Today, our profession is facing the daunting challenge of replacing Baby Boomer managers, departing in record numbers to retirement or to consulting, with green Generation Y high school and college graduates. It has been estimated that the industry will need more than 200,000 new managers within the next five years in the US alone. (The interim generation, Generation X, is only 3/7 the size of the Baby Boom so cannot possibly slot into all the management positions becoming available.) Just when traditional hospitality is hardest pressed to make itself attractive to this teens and twenty-somethings cohort, it has been abandoned by the media and has quietly disappeared off the radar screens of most of today's youth as they plan for (or stumble into) their future careers. Thanks to the surprising surplus of cooking shows on the airwaves, young people do dream of opening their own restaurants and creating culinary concoctions that will vault them to superstardom, but traditional hotels, established foodservice, cruising, clubs and even casinos do not feature in the broadcast repertoire of today's reality crazed television networks, are rarely in the features pages, and do not show up ...