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  • Luxury Travel

  • The Emerging Luxury Markets

  • By Edward Donaldson, VP Marketing, Small Luxury Hotels of the World

  • The outlook for the coming years show countries such as India, Brazil, China & Russia having the largest impact on the consumer market. China is the largest population in the world and recent statistics indicate that 1 out of every 6 people on earth are living in China. This will have a drastic effect on the travel industry and the luxury market. Analysts also forecast that China will be the world's most important luxury market by 2011. As more products become available to more people, the pressure increases to offer something truly special.

    For the luxury boutique sector, there is a positive outlook to be able to grow equally as well within these markets. Within the last few years, countries such as Vietnam, Cambodia and Laos have entered the boutique sector with exceptional offerings and equally eager travelers anxious to explore the spectacular offerings of such exotic destinations.

    Equally, the luxury boutique sector has seen a shift in both luxury inventory and demand in markets that just a few short years ago were not on the radar. Former Soviet Block countries such as Poland, Czech Republic, Estonia, Russia and Hungary are enjoying new records of arrivals of luxury hotel guests. In brands ...

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Coming Up In The March Online Hotel Business Review

"Hotel Business Review offers weekly articles for hotel management and operation and discussion on emerging growth markets."
Feature Focus
Hotel Human Resources: The Biggest Challenges
The economic challenges of the past four years have led many hotel companies to re-examine the ways in which they do business and how they deploy talent. In many cases, the work did not go away and fewer people were left to carry on the tasks that had previously been shared among many. As we work our way out of the recession and look forward to a healthier economic environment, there is an understanding that despite recovering business levels, we may never see the return of former staffing levels. This "new norm" of operating with leaner teams has led Human Resources professionals and people managers to look at career development and growth opportunities in a new light. The March Hotel Business Review will take a look at some of the strategies being used by successful hotel brands, and techniques human resource directors are currently exploring.
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