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  • Executive Leadership

  • Hospitality Education - It's Time for a Sea of Change

  • By Jeffrey Catrett, Dean, Kendall College Les Roches School of Hospitality Management

  • Imagine a world in which five and ten cent stores have faded from the landscape; a world in which Sears is no longer the dominant retailer, a world with no Marshall Field's and no Stern's and no Filene's. Imagine a world in which you can order your car in 256 different colors, yet General Motors struggles to survive against the onslaught of superior Japanese technology and European automotive styling. Imagine IBM selling solutions instead of mainframes. Imagine a world in which ABC, NBC and CBS must compete with 750 offerings including the Food Network and the Weather Channel.

    It is not difficult really, for it has all come to pass, even though such a world was utterly unimaginable just thirty years ago. Now imagine a world in which Hilton, and Sheraton, and Marriott join Howard Johnson's, Statler, and Americana as fading icons of a time gone by. What started as product niching, through concept restaurants and boutique hotels supported by internet, is now a sea change in how the buying public is perceiving hospitality. The benefits of yesterday's standardization - reliable cleanliness and reservations - are now simply the expected attributes of any player in the game.

    Today's increasingly travelled and savvy ...

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Coming Up In The March Online Hotel Business Review

"Hotel Business Review offers weekly articles for hotel management and operation and discussion on emerging growth markets."
Feature Focus
Hotel Human Resources: The Biggest Challenges
The economic challenges of the past four years have led many hotel companies to re-examine the ways in which they do business and how they deploy talent. In many cases, the work did not go away and fewer people were left to carry on the tasks that had previously been shared among many. As we work our way out of the recession and look forward to a healthier economic environment, there is an understanding that despite recovering business levels, we may never see the return of former staffing levels. This "new norm" of operating with leaner teams has led Human Resources professionals and people managers to look at career development and growth opportunities in a new light. The March Hotel Business Review will take a look at some of the strategies being used by successful hotel brands, and techniques human resource directors are currently exploring.
INSIGHTS FOR INDUSTRY LEADERS BY INDUSTRY LEADERS
"The Four Habits of Highly Effective Human Resources"
By James Bermingham, Vice President, Montage Hotels
"Embassy Suites 'The Circle of Leadership"
By Darci Riesenhuber, Director of Brand Culture, Embassy Suites Hotels
"Applying Consumer Marketing Best Practices to Employee Loyalty"
By Fred Bendana, Executive Director Client Services, Maritz Loyalty & Motivation
"How Incentives are Changing to Keep Existing Staff Motivated?"
By Jim Houran, Partner, HVS Executive Search
PLUS: Mobile Technology - Attracting & Retaining Top Talent - Education - Employee Engagement - Employment Claims & Litigation - Employment Contracts - HR Management.