The relatively young hotel and resort segment of the spa industry continues to develop and mature as guests become more spa savvy and managers are held responsible for achieving higher performance. As owners/developers invest more heavily in spa facilities, and property managers become more aware of spa revenue opportunities, everyone is taking notice of this once quiet sector. While simply having a spa doesn't necessarily drive revenue, being smart about its development and operations can mean the difference between a profitable spa and an amenity spa.

Analyzing the Business

First and foremost, tracking and measuring the appropriate data is critical for ultimately creating effective plans to drive revenue and increase operational efficiencies. Spa management software platforms are effectively transforming the industry, providing both on-site and remote management teams with the real time data necessary to understand the performance of the business on a daily basis. However, as with any system, its effectiveness relies entirely on the training and utilization of those using it.

Spa Management Software
First, the training. We have discovered that while many spas have some sort of spa management software, too often the spa's management team has little understanding of the complete functionality and possibilities of the system. To combat this, ...