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  • Concierge
  • Effectively Understanding the Role of the Hotel Concierge

  • What exactly is "the hotel concierge"?

    In today's marketing world, the word "concierge" seems fairly ubiquitous. We seem to have many concierges, such as the "bank concierge", who is a bank staff member assigned to direct customers into the teller lines, to keep the lines moving efficiently. We also have the Auto Service Agency Concierge, whose main responsibility is to make sure that their customers have transportation to and from the agency while their car is being serviced. Department stores have concierges; staff members well versed in the store inventory who guide their customers to the correct line of clothing or goods to suit their needs or desires. Some of these concierges also provide general information, along with any advice and/or recommendations to their customers.

    The word concierge actually dates back to mid 17th century Europe, when hosts, usually of a lavish property or castle, provided a servant whose primary responsibility was attending to the comfort of their traveling guests. This servant eventually catered to the every whim and wish of visiting nobles; they held a very important position in the household, and often kept the household keys. We can be sure that this "household" key ring included those to the more ...

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Hotel Business Review Concierge

Marjorie Silverman
Marjorie Silverman
Marjorie Silverman
Marjorie Silverman
Holly Stiel
Marjorie Silverman
Elaine Oksner
Elaine Oksner
Coming Up In The March Online Hotel Business Review

"Hotel Business Review offers weekly articles for hotel management and operation and discussion on emerging growth markets."
Feature Focus
Hotel Human Resources: The Biggest Challenges
The economic challenges of the past four years have led many hotel companies to re-examine the ways in which they do business and how they deploy talent. In many cases, the work did not go away and fewer people were left to carry on the tasks that had previously been shared among many. As we work our way out of the recession and look forward to a healthier economic environment, there is an understanding that despite recovering business levels, we may never see the return of former staffing levels. This "new norm" of operating with leaner teams has led Human Resources professionals and people managers to look at career development and growth opportunities in a new light. The March Hotel Business Review will take a look at some of the strategies being used by successful hotel brands, and techniques human resource directors are currently exploring.
INSIGHTS FOR INDUSTRY LEADERS BY INDUSTRY LEADERS
"The Four Habits of Highly Effective Human Resources"
"Embassy Suites 'The Circle of Leadership"
"Applying Consumer Marketing Best Practices to Employee Loyalty"
"How Incentives are Changing to Keep Existing Staff Motivated?"
PLUS: Mobile Technology - Attracting & Retaining Top Talent - Education - Employee Engagement - Employment Claims & Litigation - Employment Contracts - HR Management.