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  • Spas, Health & Fitness

  • Spa and the Three Star Hotel Market

  • By Elaine Fenard, Partner & Chief Operating Officer, Europe and U.S., Spatality

  • In the last decade spa has become synonymous with luxury and upper- upscale hotel markets, building a five star resort without a spa is now unthinkable and has become a standard of entry into this market segment. While growth of spas within the five star hotel markets is expected to continue, the four star hotel markets has also steadily begun to incorporate spa into the facility footprint; especially in resort markets. Furthermore, spa is beginning to emerge in the three star hotel market.

    The reason for this is that spas today are viewed as an integral part of people's lives; at home and when on the road.

    In 1994, Faith Popcorn, founder and CEO of the trends research firm Brain Trust, predicted that "entertainment and travel will be health and longevity obsessed." She was right! Spa has become part of a lifestyle phenomenon. Consequently in the past decade the spa industry has experienced unprecedented growth. The driving force behind the growth is consumer demand from a broadening demographic with disposable income. This has opened the door to a whole new generation of spa-goers who have limited time and money to embark on destination spa experiences, yet who do look for short term, ...

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Hotel Business Review Spas, Health & Fitness

Gary Henkin
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Coming Up In The March Online Hotel Business Review

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Feature Focus
Hotel Human Resources: The Biggest Challenges
The economic challenges of the past four years have led many hotel companies to re-examine the ways in which they do business and how they deploy talent. In many cases, the work did not go away and fewer people were left to carry on the tasks that had previously been shared among many. As we work our way out of the recession and look forward to a healthier economic environment, there is an understanding that despite recovering business levels, we may never see the return of former staffing levels. This "new norm" of operating with leaner teams has led Human Resources professionals and people managers to look at career development and growth opportunities in a new light. The March Hotel Business Review will take a look at some of the strategies being used by successful hotel brands, and techniques human resource directors are currently exploring.
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