For contactors and developers building in the hospitality industry, it's certainly critical to carry a solid understanding of the operational model and how design, layout, and functionality will serve to support the revenue and customer service goals of the property. For most professionals working in this realm, the long-standing ratios around "heads and beds" and "keys"-based projections is nothing new to you. However, one area within the hospitality industry that's evolved significantly in recent years is fitness. Usage rates for hotel/resort fitness centers have increased steadily, increasing the priority that hotel operators are placing on these environments as a source of both customer satisfaction and revenue generation.

In the ongoing effort to meet the demands of your customers and ultimately, their customers, its important to consider some of the basic considerations that can make or break the success of a hospitality-based fitness facility. With project budgets always being of paramount concern, overlooking these considerations in the early going can prove extremely costly. After fifteen years of focus in the fitness industry, and working with thousands of hotel and resort properties, I offer you some of the top-line considerations, when embarking on a new or remolded fitness facility project. With competition on ...