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  • Reservations / Online Pricing / Booking Engines

  • The Wired Hotel: Make Your Website 'Look to Book' Friendly

  • By Jerry Tarasofsky, CEO, iPerceptions Inc.

  • It goes without saying that probably the most important people who visit your web site are those that are there to make a reservation. Satisfying their needs quickly and allowing them to get the information they need to complete the reservation process will translate into increased revenue, increased customer loyalty and a high probability that your visitors will refer friends and associates to your web site.

    One of the first things you must do to make your site "look to book" friendly is understand who is visiting your site and for what purpose. Put another way, what percentage of your total visitors are bookers as opposed to lookers?

    In a recent report we published with HSMAI and Cindy Estis Green, information from our own client database revealed 41% of all website visitors to hospitality websites come with the intention of making or changing a reservation. Think about that number. Four out of every ten visitors to your site are there to make or change a reservation. What is disturbing is that 21% of the people visiting your site to make or change a reservation abandon the site before completing their purpose of visit.

    Your challenge is two fold. Increase the number of visitors ...

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Hotel Business Review Reservations / Online Pricing / Booking Engines

Jerry Tarasofsky
Drew Rosser
Jerry Tarasofsky
Jerry Tarasofsky
Paolo Boni
Kristi White
Coming Up In The March Online Hotel Business Review

"Hotel Business Review offers weekly articles for hotel management and operation and discussion on emerging growth markets."
Feature Focus
Hotel Human Resources: The Biggest Challenges
The economic challenges of the past four years have led many hotel companies to re-examine the ways in which they do business and how they deploy talent. In many cases, the work did not go away and fewer people were left to carry on the tasks that had previously been shared among many. As we work our way out of the recession and look forward to a healthier economic environment, there is an understanding that despite recovering business levels, we may never see the return of former staffing levels. This "new norm" of operating with leaner teams has led Human Resources professionals and people managers to look at career development and growth opportunities in a new light. The March Hotel Business Review will take a look at some of the strategies being used by successful hotel brands, and techniques human resource directors are currently exploring.
INSIGHTS FOR INDUSTRY LEADERS BY INDUSTRY LEADERS
"The Four Habits of Highly Effective Human Resources"
By James Bermingham, Vice President, Montage Hotels
"Embassy Suites 'The Circle of Leadership"
By Darci Riesenhuber, Director of Brand Culture, Embassy Suites Hotels
"Applying Consumer Marketing Best Practices to Employee Loyalty"
By Fred Bendana, Executive Director Client Services, Maritz Loyalty & Motivation
"How Incentives are Changing to Keep Existing Staff Motivated?"
By Jim Houran, Partner, HVS Executive Search
PLUS: Mobile Technology - Attracting & Retaining Top Talent - Education - Employee Engagement - Employment Claims & Litigation - Employment Contracts - HR Management.