Is your property's spa capture rate growing? Of course, higher capture rates deliver higher revenues and more happy and loyal guests. During your hotel/resort's budget process each year it becomes more apparent that in order to increase the spa's revenues, the property and spa need to seek opportunities to capture more business.

Sometimes opportunities aren't as apparent as the need to find them. Thomas Edison once said, "Opportunity is missed by most people because it is dressed in overalls and looks like work"

Read further to discover a world beyond the "overalls" and see opportunities that you can't afford to miss. We will also review the current data on the status of the spa industry which indicates that there is an opportunity to have an influence on growing your spa's market.

This article was inspired by a conversation on an airplane with an astute entrepreneur and business man, both of us traveling for business. As the conversation unfolded, he found that I was a spa consultant and asked some excellent spa business questions and then some fairly na"ive questions about the spa experience itself. After discussion, he proceeded to tell me that his wife goes to the spa and loves it, but he ...