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  • Hotel Market Reports

  • Meetings Outlook: Redefining the Meeting Experience

  • By Bruce Fears, President, ARAMARK Harrison Lodging

  • This year is going to be one of the most exciting times in the meetings and conference industries to date. With all the changes taking place, it can also be daunting if you're not on top of the competitive arena. The following article outlines some of the most significant trends and opportunities in the industry as projected by myself and my team at ARAMARK Harrison Lodging, a leading provider of professional services to 50 conference and corporate training centers, specialty hotels, national and state parks, resorts and other tourist destinations throughout the United States.

    The meetings and conference industry will continue to expand

    Over the past few years, we've seen significant sustainable growth in the meetings and conference industries. A recent study conducted by PhoCusWright, and partially funded by ARAMARK Harrison Lodging, reported that the group and meetings revenues will develop into a $175-billion industry by 2008 - up from $164.1 billion in 2007. While much of the expansion is associated with a rebounding economy, it can also be attributed to a number of other factors.

    Overall, we are seeing bookings stretching out from two to four months in advance instead of one or two months; that is always a sign that the ...

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Hotel Human Resources: The Biggest Challenges
The economic challenges of the past four years have led many hotel companies to re-examine the ways in which they do business and how they deploy talent. In many cases, the work did not go away and fewer people were left to carry on the tasks that had previously been shared among many. As we work our way out of the recession and look forward to a healthier economic environment, there is an understanding that despite recovering business levels, we may never see the return of former staffing levels. This "new norm" of operating with leaner teams has led Human Resources professionals and people managers to look at career development and growth opportunities in a new light. The March Hotel Business Review will take a look at some of the strategies being used by successful hotel brands, and techniques human resource directors are currently exploring.
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