Spas can now be found in modest strip malls, serious medical complexes and indulgent luxury resorts, underscoring their ubiquitous presence in the life of the modern consumer.

As well, at the annual I-Spa conference in November 2006 it was reported that spa revenue at destination resorts had just eclipsed golf revenues. Reasons for this trend include spa visits are attractive to time-starved guests as they require much smaller commitment than a round of golf. Further, more men are using spa services, independent of the fear or privilege of being considered a meterosexual. This trend is fully supported as many spas now feature services specifically targeting men's needs.

But this is just the beginning; the spa/lifestyle trend lines are not so easily defined. Residential trends and spa environments lines of demarcation are blurring. Destination spas Such as Mirival, Canyon Ranch and Red Mountain Resorts, are creating residential components highlighting their consumers' desires to have easy, immediate and equity access to a spa lifestyle. Destination resorts with full-service wellness spas like the Montage, La Costa, and the Four Seasons are creating residential components for much the same reason. And to round out the picture private communities such as Big Horn, Laughlin Ranch, and Kiawah ...