Working through the maize of spa consultancies is becoming increasingly difficult. The variety of entities offering assistance is expanding, yet the quality of assistance is being diluted.

Why is a qualified consultancy important to your project? You can probably name numerous reasons. In addition to those that you already know, consider the following: The spa Industry has undergone rapid growth. When spas first emerged in the hospitality industry, a resort or hotel was very unique because it had a spa. Soon spas became an "expected item" in resorts and hotels much as swimming pools were expected in the 70's. Currently, the phenomenon has evolved to requiring much more than just "having a spa" to be unique in the market place. It now demands a very unique and compelling spa concept that delivers a high level of service and draws business and attention to the property. What once was a unique feature just by its mere existence, has become fairly mainstream and is now seeking to distinguish itself once again.

Spa travelers have become very savvy spa consumers and expect a high level experience that is inspirational and satisfying. The media, in all forms, exalts the luxurious and one-of-a-kind experiences that are offered ...