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  • Website / Online Mechandising / SEO

  • The Online Property Tour - Is your website just a Billboard on the Information Superhighway?

  • By Douglas Aurand, President, Douglas Aurand & Associates

  • The call to the Sales Department comes in, "Hello, I'd like some information about having a wedding reception for 200 people at your hotel." Now you have to convince the bride-to-be your hotel is "thee" place to hold her reception, before she asks you to mail her one of your banquet menu/info packages and moves on calling her list of your competitors for their banquet menu/info packages.

    Or the other sales call, "This is James Black with the Really Big Corporation, we're looking for a place to hold our annual convention." Again, you've got seconds, maybe minutes, to make him decide you're the only choice, or at least get on his Top 10 list.

    Of course your Reservationists have this challenge every day, like trying to upsell a suite to an anniversary couple, "What's the difference between your $85 suite and your $125 suite?" was the question in the famous "Think Strawberries" speech by James Lavenson of the Plaza Hotel, New York, NY. Can your reservationists do better than the "Forty Dollars" answer Lavenson got in 1975?

    There wouldn't be a problem if you could magically transport one of your brochures over the telephone or if they were visiting your property. Sales or ...

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Hotel Business Review Website / Online Mechandising / SEO

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Coming Up In The March Online Hotel Business Review

"Hotel Business Review offers weekly articles for hotel management and operation and discussion on emerging growth markets."
Feature Focus
Hotel Human Resources: The Biggest Challenges
The economic challenges of the past four years have led many hotel companies to re-examine the ways in which they do business and how they deploy talent. In many cases, the work did not go away and fewer people were left to carry on the tasks that had previously been shared among many. As we work our way out of the recession and look forward to a healthier economic environment, there is an understanding that despite recovering business levels, we may never see the return of former staffing levels. This "new norm" of operating with leaner teams has led Human Resources professionals and people managers to look at career development and growth opportunities in a new light. The March Hotel Business Review will take a look at some of the strategies being used by successful hotel brands, and techniques human resource directors are currently exploring.
INSIGHTS FOR INDUSTRY LEADERS BY INDUSTRY LEADERS
"The Four Habits of Highly Effective Human Resources"
By James Bermingham, Vice President, Montage Hotels
"Embassy Suites 'The Circle of Leadership"
By Darci Riesenhuber, Director of Brand Culture, Embassy Suites Hotels
"Applying Consumer Marketing Best Practices to Employee Loyalty"
By Fred Bendana, Executive Director Client Services, Maritz Loyalty & Motivation
"How Incentives are Changing to Keep Existing Staff Motivated?"
By Jim Houran, Partner, HVS Executive Search
PLUS: Mobile Technology - Attracting & Retaining Top Talent - Education - Employee Engagement - Employment Claims & Litigation - Employment Contracts - HR Management.