Regardless of the scope of your spa services, there are still those few General Managers "out there" that look at spas as something that only women indulge in and that they themselves would never be caught dead having a massage or facial and definitely not allow someone to scrub the dry skin from their bodies. So they keep a wide berth from the spa and what goes on behind those closed doors will forever remain a mystery.

Some GM's might have read your spa menu of services, but have absolutely no idea what it all means. "What in the world is a hydroculator?" or "What happens when one of their hotel guests receives an oxygenating facial?" These exotic and mystifying treatments are way too much for them to comprehend and they have no desire investigating them any further.

The problems that are derived from this view point are numerous. For one, if they have a guest that is speaking to them about their experience in the spa, be it either positive or negative, they will have little or no idea what they are referring to. And those of us in this industry understand that it is vital that all managers in every ...