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  • Spas, Health & Fitness

  • The Changing Beauty/Wellness Consumer in the US and Europe

  • By Jacqueline Clarke, Research Director, Diagonal Reports

  • I review the emerging beauty and wellness market opportunities and their implications for service providers.

    Unwittingly, hotels have found themselves amongst the best placed service providers to benefit from the emergence of men as beauty care consumers. Men's attitude towards beauty care has been transformed over the last decade and has fuelled high growth rates in the professional beauty market in that time. Men now account for more than half of salon sales while a fewer years ago they were not even considered as a category.

    This market has quite literally fallen into salons' laps as it was created mainly by the women who prodded and persuaded the men in their lives to use professional hair and skin care services.

    Hotels which provide spa services have been able to take advantage of the opportunity to sell beauty or wellness services to men who already are existing hotel clients. These newer spas have been designed with male clients in mind, they have been able to customise treatments and services for men. The overly feminine ambience of many traditional beauty salons and day spas continues to deter many men from crossing that threshold and using the treatments. In addition, hotel spas are easily accessible and ...

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Hotel Business Review Spas, Health & Fitness

Casey Olsen
Linda Bankoski
Jane Segerberg
Deborah Waldvogel
Bryan Green
Peggy Borgman
Elaine Fenard
Jane Segerberg
Coming Up In The March Online Hotel Business Review

"Hotel Business Review offers weekly articles for hotel management and operation and discussion on emerging growth markets."
Feature Focus
Hotel Human Resources: The Biggest Challenges
The economic challenges of the past four years have led many hotel companies to re-examine the ways in which they do business and how they deploy talent. In many cases, the work did not go away and fewer people were left to carry on the tasks that had previously been shared among many. As we work our way out of the recession and look forward to a healthier economic environment, there is an understanding that despite recovering business levels, we may never see the return of former staffing levels. This "new norm" of operating with leaner teams has led Human Resources professionals and people managers to look at career development and growth opportunities in a new light. The March Hotel Business Review will take a look at some of the strategies being used by successful hotel brands, and techniques human resource directors are currently exploring.
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