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  • Spas, Health & Fitness

  • Setting the Stage for a Spa in the Suite

  • By Melinda Minton, Founder, The Spa Association / Spa Secure

  • Turning rooms into havens for spa pleasures is quickly becoming a way to generate additional revenue both within and outside of the immediate realm of your property's spa. Assuming that you are doing everything correctly to drive your spa, the suite is the next untapped and obvious choice to mix things up a bit.

    Setting up the Sale

    Promoting the spa suite concept is rather easily done but must be comprehensive to include guests, parties, corporate events and local guests simply looking for a new spa excursion. The best way to define your method of attack is to literally org-chart the pathways that lead to the ultimate sale to the guest.

    Reservations: It all begins with reservations. Assume the sale and make an important portion of any reservation a trip to the spa. Obviously you can create packages and systems to reinforce this but whatever you do ask about booking spa services when the guest secures a reservation.

    Front Desk: Assume the sale again, "and what spa services will you be enjoying during your stay with us?" Allow for colloquial-styled scripts that put staff at ease as well as clients.

    Bellman: "While I take care of your luggage may I also book you a spa ...

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Hotel Business Review Spas, Health & Fitness

Kurt A. Broadhag
Jane Segerberg
Bryan Green
Melinda Minton
Kurt A. Broadhag
Bryan Green
Jeremy McCarthy
Jane Segerberg
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The economic challenges of the past four years have led many hotel companies to re-examine the ways in which they do business and how they deploy talent. In many cases, the work did not go away and fewer people were left to carry on the tasks that had previously been shared among many. As we work our way out of the recession and look forward to a healthier economic environment, there is an understanding that despite recovering business levels, we may never see the return of former staffing levels. This "new norm" of operating with leaner teams has led Human Resources professionals and people managers to look at career development and growth opportunities in a new light. The March Hotel Business Review will take a look at some of the strategies being used by successful hotel brands, and techniques human resource directors are currently exploring.
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