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  • Sales & Marketing
  • There's No Place Like Home: The New Paradigm of Hotel as Home

  • Does anyone here remember when travel was glamorous? Seriously, raise your hand. And I'm not harkening back to the era of the Titanic, when the Astors and Guggenheims went down with the ship and the finely appointed china. I'm referring to the not so distant past, when people actually got dressed up to get on an airplane and staying at a hotel carried an air of exotic mystery.

    Bell Service. Room service. Turn Down Service. Alluring elements of the traditional hotel stay, none of them featuring even a whiff of the home front.

    Yet, when you step on an airplane these days, you are less likely to get slacks and a dress shirt than a whiff of bare feet and the swoosh of mesh gym shorts; likewise, when you settle into your hotel room, the feel is less escape and more....homey? It turns out that hotels have largely bought into the notion that they can attract more guests by making them feel like they never left home.

    The first shot fired across the bow in this trend? After however many hundreds of years of the lodging industry's existence - from rooms above a tavern to five-star resorts - someone finally got the bright ...

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Coming Up In The March Online Hotel Business Review

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Feature Focus
Hotel Human Resources: The Biggest Challenges
The economic challenges of the past four years have led many hotel companies to re-examine the ways in which they do business and how they deploy talent. In many cases, the work did not go away and fewer people were left to carry on the tasks that had previously been shared among many. As we work our way out of the recession and look forward to a healthier economic environment, there is an understanding that despite recovering business levels, we may never see the return of former staffing levels. This "new norm" of operating with leaner teams has led Human Resources professionals and people managers to look at career development and growth opportunities in a new light. The March Hotel Business Review will take a look at some of the strategies being used by successful hotel brands, and techniques human resource directors are currently exploring.
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