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  • Architecture & Design

  • Best Practices: Five Landscape Strategies for Improving Your Guest Experience on Hotel Grounds

  • By Scott B. Brickman, CEO, Brickman

  • Among the many challenges for busy hotel executives is trying to develop new ways to improve the guest experience. From complimentary breakfasts to in-room entertainment, the hospitality industry has earned a reputation for identifying market trends and quickly implementing ideas designed to make a guests' stay more comfortable and enjoyable. Whether a vacation destination for families, or a respite for weary road warriors, hotels serve many different purposes but are unified by the commitment to create a positive experience for each guest.

    One of the best ways to create a positive guest experience is through the use of smart landscape maintenance. A good way to start thinking about your hotel's landscape is through the eyes of a guest. What do visitors see when they first arrive at your property? Is the grass green and inviting? Are the flowers colorful and do they make an impact? Are trees overgrown and/or obstructing pathways and windows? Providing a fresh and inviting landscape is the best way for your hotel to make a great first impression, and create a positive experience for your guests even before they walk through the doors.

    To make the process easier, below are five strategies for hotel executives to consider when ...

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Coming Up In The March Online Hotel Business Review

"Hotel Business Review offers weekly articles for hotel management and operation and discussion on emerging growth markets."
Feature Focus
Hotel Human Resources: The Biggest Challenges
The economic challenges of the past four years have led many hotel companies to re-examine the ways in which they do business and how they deploy talent. In many cases, the work did not go away and fewer people were left to carry on the tasks that had previously been shared among many. As we work our way out of the recession and look forward to a healthier economic environment, there is an understanding that despite recovering business levels, we may never see the return of former staffing levels. This "new norm" of operating with leaner teams has led Human Resources professionals and people managers to look at career development and growth opportunities in a new light. The March Hotel Business Review will take a look at some of the strategies being used by successful hotel brands, and techniques human resource directors are currently exploring.
INSIGHTS FOR INDUSTRY LEADERS BY INDUSTRY LEADERS
"The Four Habits of Highly Effective Human Resources"
By James Bermingham, Vice President, Montage Hotels
"Embassy Suites 'The Circle of Leadership"
By Darci Riesenhuber, Director of Brand Culture, Embassy Suites Hotels
"Applying Consumer Marketing Best Practices to Employee Loyalty"
By Fred Bendana, Executive Director Client Services, Maritz Loyalty & Motivation
"How Incentives are Changing to Keep Existing Staff Motivated?"
By Jim Houran, Partner, HVS Executive Search
PLUS: Mobile Technology - Attracting & Retaining Top Talent - Education - Employee Engagement - Employment Claims & Litigation - Employment Contracts - HR Management.