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  • Sales & Marketing

  • Do Hotel Industry Awards Really Matter?: Employee Satisfaction

  • By Alan Villaverde, Vice President & General Manager, Peabody Orlando

  • In part one of this series, I discussed the importance of hotel industry awards and why I believe they are of the utmost importance. There was a time when the awards themselves were not too highly regarded because it seemed just about any hotel could get a four-star or four-diamond rating.

    That was then. It is very, very different now. Today's hotel awards are highly prized and are increasingly difficult to win. They represent an independent, public acknowledgment of our efforts to produce consistent, top-level service across the board, from check-in to check-out. This is how we nurture repeat business.

    I recently conducted a study of the awards we have earned at The Peabody Orlando, and it seems that we have won just about every one of them. We have our coveted Mobil Travel Guide Four Star, our Triple AAA Four Diamond, Wine Spectator, DiRoNa, The Ivy Award, and so on.

    What is the process for winning these awards?

    Well, in the case of Mobil Travel Guide and AAA, DiRoNa and the Ivy Award, we are evaluated just as every other hotel or restaurant is evaluated: by professional inspectors, and travel journalists who take their job very seriously. In the case of the Ivy ...

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Feature Focus
Hotel Human Resources: The Biggest Challenges
The economic challenges of the past four years have led many hotel companies to re-examine the ways in which they do business and how they deploy talent. In many cases, the work did not go away and fewer people were left to carry on the tasks that had previously been shared among many. As we work our way out of the recession and look forward to a healthier economic environment, there is an understanding that despite recovering business levels, we may never see the return of former staffing levels. This "new norm" of operating with leaner teams has led Human Resources professionals and people managers to look at career development and growth opportunities in a new light. The March Hotel Business Review will take a look at some of the strategies being used by successful hotel brands, and techniques human resource directors are currently exploring.
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