Is it a "Spa Experience" or is it a concert - a well-orchestrated event? The live performance delivered in both the concert experience and the spa experience are intended to be meaningful, soothing, inspiring, effective and individual.

Including a spa in a hotel or resort has become a requirement. However, the spa's existence alone will not distinguish your property. A spa that orchestrates a delightful and harmonious program and service delivery will give your property a highly competitive edge that is also profitable. Effectively producing a well-orchestrated spa experience requires thoughtful consideration along each step in the planning process. Following are the elements that combine to deliver a highly acclaimed experience or event.

Set the Stage

The musical concert and the spa concert are performed on a stage. Setting the stage is the foundation for the event and it is in this area where we see a plethora of misinformation passed from one property to another. Architects, engineers and interior designers are all involved in the fundamentals of setting the stage. Stop-gap solutions for a problem at one property become the gold standard for the next project. From air quality to guest flow, mistakes or corrective measures used by architects or those providing ...