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  • Sales & Marketing

  • Destination Marketing: Selling Your Destination to Increase Room Sales

  • By Bob Dauner, Vice President, Sales & Business Development, BeDynamic, Inc

  • Have you ever asked your guests why they are visiting your city? Beyond just casual conversation at check-in, are you actively documenting the specific activities that bring your guests to town?

    If you're not, you should be. Marketing your destination as an attraction is just as important as marketing your hotel. If you do document guest activities, is everyone trained on how to enter the information and how to utilize that information to market to that guest for a future visit?

    Most hotels are focused on marketing their property on price and amenities like on-site fitness centers, four-star restaurant, plush pillows, and other services. While your guests are in town for a specific purpose - a business meeting, a visit to friends or family, vacation, or some other specific event - chances are they are also looking to enrich their travel experience with a visit to a cultural or historic place such as a museum, theater, nightclub or even a sporting event. Whatever brought your guests to town, you should take the opportunity to learn more about what your guests are doing once they walk out your front door. By not proactively seeking out this information, you could be missing out on ...

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Coming Up In The March Online Hotel Business Review

"Hotel Business Review offers weekly articles for hotel management and operation and discussion on emerging growth markets."
Feature Focus
Hotel Human Resources: The Biggest Challenges
The economic challenges of the past four years have led many hotel companies to re-examine the ways in which they do business and how they deploy talent. In many cases, the work did not go away and fewer people were left to carry on the tasks that had previously been shared among many. As we work our way out of the recession and look forward to a healthier economic environment, there is an understanding that despite recovering business levels, we may never see the return of former staffing levels. This "new norm" of operating with leaner teams has led Human Resources professionals and people managers to look at career development and growth opportunities in a new light. The March Hotel Business Review will take a look at some of the strategies being used by successful hotel brands, and techniques human resource directors are currently exploring.
INSIGHTS FOR INDUSTRY LEADERS BY INDUSTRY LEADERS
"The Four Habits of Highly Effective Human Resources"
By James Bermingham, Vice President, Montage Hotels
"Embassy Suites 'The Circle of Leadership"
By Darci Riesenhuber, Director of Brand Culture, Embassy Suites Hotels
"Applying Consumer Marketing Best Practices to Employee Loyalty"
By Fred Bendana, Executive Director Client Services, Maritz Loyalty & Motivation
"How Incentives are Changing to Keep Existing Staff Motivated?"
By Jim Houran, Partner, HVS Executive Search
PLUS: Mobile Technology - Attracting & Retaining Top Talent - Education - Employee Engagement - Employment Claims & Litigation - Employment Contracts - HR Management.