During the current era of "infatuation with anything spa", it seems contradictory to mention the possibility of the implosion of spa businesses. After all, spas are still the "hot topic" and a highly desired and sought after travel and vacation experience. The reality is the Spa Industry has crossed the bridge from "build it and they will come" to consumer accountability, internal controls and business sustainability. Spas are more prolific now than five years ago. Spa consumers are increasing in numbers and spa consumer expectations are rising. With more spas and more savvy spa consumers, it is a time in the Spa Industry in which the cream will rise to the top and all others will fall by the wayside.

Your spa should provide increased business and visibility for your hotel/resort property as well as be a profitable department. High levels of service in the spa create a powerfully satisfying experience for each guest's visit. The spa experience is much more than just a service. It is a total hospitality experience. The experience not only includes the reserved treatment, but also the guest's entry and welcome to the spa, introduction to the facility, assistance during the pre treatment changing and relaxation ...