SUBSCRIBER CONTENT PREVIEW
FOR FULL SITE ACCESS SUBSCRIBE NOW or PURCHASE PDF ARTICLE
  • Spas, Health & Fitness

  • Integrating Your Spa into Your Hotel

  • By Jane Segerberg, Founder & President, Segerberg Spa Consulting, LLC

  • Spas are no longer a frivolous amenity to a hotel-resort. According to the International Spa Association's Spa Industry Survey conducted by Pricewaterhouse Coopers, spas are a booming industry that will continue to grow.

    The principal growth is in day and hotel-resort spas. According to Peter Ellis, CEO of Spa Finders states, "You almost can't open a hotel without a spa anymore." Just as swimming pools became a necessity 20 to 30 years ago, spas are now an expected amenity in hotels-resorts.

    Hotel-resorts and Spas that are well integrated maintain a competitive advantage with the spa demonstrating the hotel-resort's distinctive positioning. Hotel-resorts that are happily married with their spas report that the spa helps to uphold their market share, significantly drives occupancy and double occupancy, raises ADR, creates an opportunity to market to locals and promotes shoulder season business. Spas also keep guests on property and Post 9/11 has seen a significant rise in requests for spa services because guests want to relax in protected private experiences.

    Integration Requires Innumerable Considerations

    Hotel-resorts and spas can fall into an uneasy marriage due to lack of understanding. As spas have evolved and times have changed, spas have become profitable and a happier marriage enhances both the hotel-resort ...

  • TO CONTINUE READING SUBSCRIBE NOW or PURCHASE PDF ARTICLE

Already a Subscriber?

Login
Email:
Password: Forgot password?
Remember me on this computer

Who Subscribes?

"The Hotel Business Review articles are a terrific source for current hotel industry information and trends".


Donald Trump Jr., Executive VP of Development
Trump Hotel Collection

Hotel Business Review Spas, Health & Fitness

Kimberley Matheson Shedrick
Melinda Minton
Bryan Green
Melinda Minton
Kurt A. Broadhag
Bryan Green
Kimberly Setzermann
Nina Curtis
Coming Up In The March Online Hotel Business Review

"Hotel Business Review offers weekly articles for hotel management and operation and discussion on emerging growth markets."
Feature Focus
Hotel Human Resources: The Biggest Challenges
The economic challenges of the past four years have led many hotel companies to re-examine the ways in which they do business and how they deploy talent. In many cases, the work did not go away and fewer people were left to carry on the tasks that had previously been shared among many. As we work our way out of the recession and look forward to a healthier economic environment, there is an understanding that despite recovering business levels, we may never see the return of former staffing levels. This "new norm" of operating with leaner teams has led Human Resources professionals and people managers to look at career development and growth opportunities in a new light. The March Hotel Business Review will take a look at some of the strategies being used by successful hotel brands, and techniques human resource directors are currently exploring.
INSIGHTS FOR INDUSTRY LEADERS BY INDUSTRY LEADERS
"The Four Habits of Highly Effective Human Resources"
By James Bermingham, Vice President, Montage Hotels
"Embassy Suites 'The Circle of Leadership"
By Darci Riesenhuber, Director of Brand Culture, Embassy Suites Hotels
"Applying Consumer Marketing Best Practices to Employee Loyalty"
By Fred Bendana, Executive Director Client Services, Maritz Loyalty & Motivation
"How Incentives are Changing to Keep Existing Staff Motivated?"
By Jim Houran, Partner, HVS Executive Search
PLUS: Mobile Technology - Attracting & Retaining Top Talent - Education - Employee Engagement - Employment Claims & Litigation - Employment Contracts - HR Management.