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  • Spas, Health & Fitness
  • Are Your Spa Services Really Driving Profit?

  • One obvious direct cost is the supplies used in treatments. We like to see service supply costs around 5% on average.

    Let's see how gross profit can fluctuate based on the cost of the supplies we use.

    Price of Swedish Massage: $100.00

    For example, your hotel spa may have fixed costs that run at about 50% of revenues (overhead numbers are not always fully extractable, depending on how your expenses are allocated to the spa on the property's P & L) Let's see what happens if, with that same hour, in that same room, we sell a body treatment, with a higher supply cost, at a bit higher price.

    Price of Jasmine Body Bliss: $105.00

    Ouch. We have just 5% net profit after we pay our fixed costs (-50%).

    Then there's waste. The Jasmine Body Bliss uses one cup of crushed rose petals and three drops of jasmine oil. What if the therapist, who's in a hurry, uses twice that amount?

    Audit all your services to understand your exact supply costs. Use precise written protocols and provide adequate measuring tools. Staff members known as dispensers, and dispensaries, have long been in use in hair salons, and many large spas do a version of dispensing by pre packaging ...

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Hotel Business Review Spas, Health & Fitness

Gayle Bulls Dixon
Jacqueline Clarke
Judy Singer
Elaine Fenard
Elaine Fenard
Edward Donaldson
Tyra Lowman
Magnolia Polley
Coming Up In The March Online Hotel Business Review

"Hotel Business Review offers weekly articles for hotel management and operation and discussion on emerging growth markets."
Feature Focus
Hotel Human Resources: The Biggest Challenges
The economic challenges of the past four years have led many hotel companies to re-examine the ways in which they do business and how they deploy talent. In many cases, the work did not go away and fewer people were left to carry on the tasks that had previously been shared among many. As we work our way out of the recession and look forward to a healthier economic environment, there is an understanding that despite recovering business levels, we may never see the return of former staffing levels. This "new norm" of operating with leaner teams has led Human Resources professionals and people managers to look at career development and growth opportunities in a new light. The March Hotel Business Review will take a look at some of the strategies being used by successful hotel brands, and techniques human resource directors are currently exploring.
INSIGHTS FOR INDUSTRY LEADERS BY INDUSTRY LEADERS
"The Four Habits of Highly Effective Human Resources"
"Embassy Suites 'The Circle of Leadership"
"Applying Consumer Marketing Best Practices to Employee Loyalty"
"How Incentives are Changing to Keep Existing Staff Motivated?"
PLUS: Mobile Technology - Attracting & Retaining Top Talent - Education - Employee Engagement - Employment Claims & Litigation - Employment Contracts - HR Management.