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  • Spas, Health & Wellness
  • Five Valuable Strategies to Effectively Promote Your Hotel Fitness Center

  • Up until recent hotel fitness centers were seen as an added amenity for guests. In the broad picture these were intangible income generators for the property with little thought given to the allocation of space, design, and budget. Hotel guests would make reservations without considering the quality of the fitness center. Infrequently health conscious guests would be pleasantly surprised to find an in-house fitness center upon check-in. Fast forward to today - more and more hotels are jumping on the "fitness train" committing time and money into the development of their fitness centers - a trend building steam as the realization unfolds that the fitness center is becoming an importance component in the hotel business model.

    What caused the shift in emphasis? There are a whole host of factors all based upon a more health conscious society. This shift is further fueled by the large influx of baby boomers getting older and taking an interest in their health. The bottom line - the fitness industry is booming and businesses must reinvent themselves to take advantage of this upward growing trend. Now, it is almost unheard of for a hotel to not have a fitness center.

    So time and money is invested in ...

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Hotel Business Review Spas, Health & Wellness

Nina Curtis
Elaine Fenard
Michael Koethner
Gary Henkin
Peggy Borgman
Elaine Fenard
Jane Segerberg
Jane Segerberg
Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.