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  • Spas, Health & Wellness
  • Five Valuable Strategies to Effectively Promote Your Hotel Fitness Center

  • Up until recent hotel fitness centers were seen as an added amenity for guests. In the broad picture these were intangible income generators for the property with little thought given to the allocation of space, design, and budget. Hotel guests would make reservations without considering the quality of the fitness center. Infrequently health conscious guests would be pleasantly surprised to find an in-house fitness center upon check-in. Fast forward to today - more and more hotels are jumping on the "fitness train" committing time and money into the development of their fitness centers - a trend building steam as the realization unfolds that the fitness center is becoming an importance component in the hotel business model.

    What caused the shift in emphasis? There are a whole host of factors all based upon a more health conscious society. This shift is further fueled by the large influx of baby boomers getting older and taking an interest in their health. The bottom line - the fitness industry is booming and businesses must reinvent themselves to take advantage of this upward growing trend. Now, it is almost unheard of for a hotel to not have a fitness center.

    So time and money is invested in ...

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Hotel Business Review Spas, Health & Wellness

Jane Segerberg
Mia A. Mackman
Casey Olsen
Judy Singer
Judy Singer
Gary Henkin
Bryan Green
Jane Segerberg
Coming up in May 2021...

Eco-Friendly Practices: Now More Than Ever

One theory about the pandemic states that future viruses are more likely to originate and flourish due to global warming. If true, the urgency to accelerate the adoption of eco-friendly practices is greater than ever. Of course, there are many other reasons to create a sustainable operation, including reduced utility costs, savings on operational costs, healthier and happier guests and employees, and positive publicity, marketing and community goodwill. Many hotels are introducing innovative programs into their operations - from recycling bins in guest rooms to starting a roof top garden. Other hotels are using eco-friendly cleaning products, reusing towels and sheets, sourcing locally grown food, supporting the use of electric vehicles, and permitting guests to refill their reusable water bottles with clean, filtered water. Finally, some hotels are encouraging guests to get involved by making it possible for them to participate in local community clean-up projects. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.