SUBSCRIBER CONTENT PREVIEW
FOR FULL SITE ACCESS SUBSCRIBE NOW or PURCHASE PDF ARTICLE
  • Spas, Health & Fitness

  • Spa Marketing: The use of Feng Shui principles to increase retail sales

  • By Elaine Fenard, Partner & Chief Operating Officer, Europe and U.S., Spatality

  • Looking for fresh new ideas to market the spa has become an everyday challenge for the Spa Director. In today's world everyone needs a competitive edge and is constantly looking for ways to reinvent themselves and the service platform. This is usually done with creative menus and special offers, designed to appeal to a new demographic or to encourage repeat guests to purchase additional services. We all know that holding on to the repeat guest costs less in marketing dollars than bringing in new guests. So we look for ways to keep them interested and increase their pleasure. Focusing hard on service, we can easily forget the extension of service and opportunity that comes from our retail platform.

    For fresh new ideas in retail therapy look to the old; the ancient art of Feng Shui makes perfect sense for Spas whether you apply the 'feel good now' principles of immediate gratification, or the 'change your lifestyle' principles attached to learning how to live a healthier lifestyle.

    Feng Shui is an ancient art and science developed over 3,00 years ago in China. Although the interpretation has become complicated over the years, and there are many advanced formulas to study, it's origins are relatively ...

  • TO CONTINUE READING SUBSCRIBE NOW or PURCHASE PDF ARTICLE

Already a Subscriber?

Login
Email:
Password: Forgot password?
Remember me on this computer

Who Subscribes?

"The Hotel Business Review articles are a terrific source for current hotel industry information and trends".


Donald Trump Jr., Executive VP of Development
Trump Hotel Collection

Hotel Business Review Spas, Health & Fitness

Jacqueline Clarke
Jane Segerberg
Peggy Borgman
Peter Anderson
Judy Singer
Elaine Fenard
Judy Singer
Jane Segerberg
Coming Up In The March Online Hotel Business Review

"Hotel Business Review offers weekly articles for hotel management and operation and discussion on emerging growth markets."
Feature Focus
Hotel Human Resources: The Biggest Challenges
The economic challenges of the past four years have led many hotel companies to re-examine the ways in which they do business and how they deploy talent. In many cases, the work did not go away and fewer people were left to carry on the tasks that had previously been shared among many. As we work our way out of the recession and look forward to a healthier economic environment, there is an understanding that despite recovering business levels, we may never see the return of former staffing levels. This "new norm" of operating with leaner teams has led Human Resources professionals and people managers to look at career development and growth opportunities in a new light. The March Hotel Business Review will take a look at some of the strategies being used by successful hotel brands, and techniques human resource directors are currently exploring.
INSIGHTS FOR INDUSTRY LEADERS BY INDUSTRY LEADERS
"The Four Habits of Highly Effective Human Resources"
By James Bermingham, Vice President, Montage Hotels
"Embassy Suites 'The Circle of Leadership"
By Darci Riesenhuber, Director of Brand Culture, Embassy Suites Hotels
"Applying Consumer Marketing Best Practices to Employee Loyalty"
By Fred Bendana, Executive Director Client Services, Maritz Loyalty & Motivation
"How Incentives are Changing to Keep Existing Staff Motivated?"
By Jim Houran, Partner, HVS Executive Search
PLUS: Mobile Technology - Attracting & Retaining Top Talent - Education - Employee Engagement - Employment Claims & Litigation - Employment Contracts - HR Management.