Co-authored by David Orowitz, Vice President of Development, The Trump Organization

If you believe everything you read about the current state of hotel development and investing, you might be inclined to give it a pass. But from where we sit, though profits from hotel operations are way down industry wide, the opportunity to create value on the investment side is stronger than it has been in years. Combining a long term strategic vision with astute instinct and the appetite to act upon marketplace opportunity can put hotel investors in the right place at the right time today.

At The Trump Organization, experience as hotel owner, developer and operator provides a unique perspective on what is possible, whether it is new development, completion of stalled projects, or repositioning of assets. Rooted in local residential and commercial sectors, going back to my late grandfather's beginnings in Queens, New York, we have broadened our portfolio in recent years to create what we call the next generation of luxury hospitality: Trump Hotel Collection. Our approach to developing this relatively new global brand provides a good case study for how one might approach hotel investment today.

Trump Hotel Collection saw its genesis in the opening of Trump International ...