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  • Social Media & PR

  • Does Your Hotel Need PR? Know Before You Spend

  • By Didi Lutz, President, Didi Lutz PR

  • Since 2004, when I started writing my columns for Hotel Business Review, I have been on a mission to convince hoteliers that while PR should work together with Marketing, it should also stand alone as its own self-functioning department. The reason is simple: your public relations team is the eyes and ears for your hotel, your competitors, your community, and, most importantly, PR monitors the news environment in print and online.

    As the information gatekeepers of your property, your PR team is usually the one who issues news releases, and anything that should become public knowledge. Whether it is an agency or an independent professional, or your own in-house department, it is essential that PR should be notified first of any changes within the property; from something as trivial as a special rate gimmick for one day, to something as serious as ownership change. PR can then strategically respond on behalf of the hotel to the media, the community, and even internally to employees.

    How do you know if you need PR and why? I hope the arguments here will convince you of this small department’s importance!

    First of all, I can’t tell you how many properties are making ...

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Hotel Business Review Social Media & PR

Benu Aggarwal
Ann Manion
Marlene Oliver
Josiah MacKenzie
Didi Lutz
Nathan Egan
Holly Zoba
Coming Up In The March Online Hotel Business Review

"Hotel Business Review offers weekly articles for hotel management and operation and discussion on emerging growth markets."
Feature Focus
Hotel Human Resources: The Biggest Challenges
The economic challenges of the past four years have led many hotel companies to re-examine the ways in which they do business and how they deploy talent. In many cases, the work did not go away and fewer people were left to carry on the tasks that had previously been shared among many. As we work our way out of the recession and look forward to a healthier economic environment, there is an understanding that despite recovering business levels, we may never see the return of former staffing levels. This "new norm" of operating with leaner teams has led Human Resources professionals and people managers to look at career development and growth opportunities in a new light. The March Hotel Business Review will take a look at some of the strategies being used by successful hotel brands, and techniques human resource directors are currently exploring.
INSIGHTS FOR INDUSTRY LEADERS BY INDUSTRY LEADERS
"The Four Habits of Highly Effective Human Resources"
By James Bermingham, Vice President, Montage Hotels
"Embassy Suites 'The Circle of Leadership"
By Darci Riesenhuber, Director of Brand Culture, Embassy Suites Hotels
"Applying Consumer Marketing Best Practices to Employee Loyalty"
By Fred Bendana, Executive Director Client Services, Maritz Loyalty & Motivation
"How Incentives are Changing to Keep Existing Staff Motivated?"
By Jim Houran, Partner, HVS Executive Search
PLUS: Mobile Technology - Attracting & Retaining Top Talent - Education - Employee Engagement - Employment Claims & Litigation - Employment Contracts - HR Management.