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  • Sales & Marketing
  • Six Powerful Methods to Combat Slumping Travel Sales

  • Like everyone I know, I've grown weary of hearing about the economy and its seemingly endless downward spiral. The chickens from the last eight years of bad deeds are coming home to roost, but there is light at the end of the tunnel, and it might be a lot closer than you think.

    When speaking to clients, they often bring up the economy as having mortally wounded their company - more often than not, though, they're not referring to their online business. This is both a good thing and a bad thing - naturally it reminds all of us who work in the online world that there are other mass channels that account for a great deal of revenue for most large travel brands. The fact that travel has managed to cultivate its revenue stream online over the past few years more than any other vertical bodes well for the future of this industry and its chances of weathering the recession.

    Now let's get past recession talk and move on to more productive topics. Specifically, I want to discuss 6 methods that will not only help you avoid slumping sales, but also just might help you grow while everyone else is suffering. ...

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Hotel Human Resources: The Biggest Challenges
The economic challenges of the past four years have led many hotel companies to re-examine the ways in which they do business and how they deploy talent. In many cases, the work did not go away and fewer people were left to carry on the tasks that had previously been shared among many. As we work our way out of the recession and look forward to a healthier economic environment, there is an understanding that despite recovering business levels, we may never see the return of former staffing levels. This "new norm" of operating with leaner teams has led Human Resources professionals and people managers to look at career development and growth opportunities in a new light. The March Hotel Business Review will take a look at some of the strategies being used by successful hotel brands, and techniques human resource directors are currently exploring.
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