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  • Sales & Marketing
  • As 'AIG Effect' Lingers, Resorts Must Spell Out Value of Face-to-Face Meetings for Businesses

  • Business travel continues to be scrutinized, especially as companies look to cut costs in this current economy and as corporations shy away from incentive travel as public focus lingers on the so-called "AIG effect."

    The 2009 decline in U.S. business travel will be about 10.3 percent compared to 2008, according to the National Business Travel Association (NBTA), a group that represents 15,000 business travel professionals. Spending on business travel in the U.S. is expected to dip to $234 billion in 2009.

    But cutting back on business travel, no matter the reason, can curb profits, prevent deal-closing meetings and reduce return on investment, according to an Oxford Economics study released in September. Face-to-face encounters create relationships in a way unmatched by any other form of communication, whether at trade shows or other industry gatherings. Emerging high-tech conferencing technologies permit parties to see and hear one another remotely, but they cannot replace the trust, bonds and chemistry created by in-person meetings.

    The Oxford study said that a 10-percent increase in spending on business travel would boost the country's gross domestic product (GDP) by 1 percent. The study indicates that such an increase could shift the economy out of recession, said Adam Sacks, managing director at ...

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Hotel Human Resources: The Biggest Challenges
The economic challenges of the past four years have led many hotel companies to re-examine the ways in which they do business and how they deploy talent. In many cases, the work did not go away and fewer people were left to carry on the tasks that had previously been shared among many. As we work our way out of the recession and look forward to a healthier economic environment, there is an understanding that despite recovering business levels, we may never see the return of former staffing levels. This "new norm" of operating with leaner teams has led Human Resources professionals and people managers to look at career development and growth opportunities in a new light. The March Hotel Business Review will take a look at some of the strategies being used by successful hotel brands, and techniques human resource directors are currently exploring.
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