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  • Spas, Health & Fitness

  • The Art of the Add-on Sale

  • By Melinda Minton, Founder, The Spa Association / Spa Secure

  • The art of the add-on sale is a crucial addition to business as usual in your hotel spa. While many of your guests might naturally book a massage, facial, manicure or pedicure it will be your staff that encourages them to add-on a brow shaping, body buff, multi-layer masquing or enroll in a one hour make up lesson. As odd as these additional services may sound to the lay spa-goer, add-on sales are as natural as breathing once the guest is at the spa receiving a treatment. In fact, many spa professionals would go so far as to say that by not offering an add-on service as a suggestive sale the spa has professionally failed in educating the client. Consultative service sales are a part of the expected treatment by spa professionals and spa-goers alike.

    The Natural Service Add-on

    Add-on sales don’t need to be bank breakers. In fact, most add-on sales are simply compliments to work performed within a single service at the spa. For instance, a client receiving a facial might not know that a little brow waxing or shaping would greatly enhance their overall appearance. For that matter any type of facial waxing might be a natural conclusion to ...

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Hotel Business Review Spas, Health & Fitness

Judy Singer
Peggy Borgman
Casey Olsen
Kurt A. Broadhag
Melinda Minton
Jacqueline Clarke
Jane Segerberg
Leslie Glover
Coming Up In The March Online Hotel Business Review

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Feature Focus
Hotel Human Resources: The Biggest Challenges
The economic challenges of the past four years have led many hotel companies to re-examine the ways in which they do business and how they deploy talent. In many cases, the work did not go away and fewer people were left to carry on the tasks that had previously been shared among many. As we work our way out of the recession and look forward to a healthier economic environment, there is an understanding that despite recovering business levels, we may never see the return of former staffing levels. This "new norm" of operating with leaner teams has led Human Resources professionals and people managers to look at career development and growth opportunities in a new light. The March Hotel Business Review will take a look at some of the strategies being used by successful hotel brands, and techniques human resource directors are currently exploring.
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