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  • Spas, Health & Fitness

  • Creative Ways to Attract Customers to Your Spa

  • By Gary Henkin, President & Founder, WTS International

  • In today’s challenging economic climate, it is more important than ever to stimulate and promote consumer visits to your spa. This can be accomplished in a variety of ways including pricing inducements, creative packages and special treatment offerings, outreach to local and community groups, organizations and associations and events tied to charitable institutions to name just a few.

    A recent spa consumer survey of 1,300 spa goers was developed and published by Coyle Hospitality Group and WTS International. It offers certain insights which are helpful in understanding how best to attract customers to a spa and to catalyze them to continue to do so. Some of the interesting points detailed in the survey are:

    (a) respondents are drawn to spas that give back to the community
    (b) word of mouth referrals were cited by 74% of respondents as the primary method in selecting a new spa
    (c) 84% of respondents said that it is important for therapists to explain products and benefits during the treatment
    (d) Over 80% indicated that they were interested in buying a spa package in order to achieve benefits of skin care
    (e) a spa with ongoing educational seminars regarding lifestyle, nutrition and wellness issues ...

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Hotel Business Review Spas, Health & Fitness

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Coming Up In The March Online Hotel Business Review

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Feature Focus
Hotel Human Resources: The Biggest Challenges
The economic challenges of the past four years have led many hotel companies to re-examine the ways in which they do business and how they deploy talent. In many cases, the work did not go away and fewer people were left to carry on the tasks that had previously been shared among many. As we work our way out of the recession and look forward to a healthier economic environment, there is an understanding that despite recovering business levels, we may never see the return of former staffing levels. This "new norm" of operating with leaner teams has led Human Resources professionals and people managers to look at career development and growth opportunities in a new light. The March Hotel Business Review will take a look at some of the strategies being used by successful hotel brands, and techniques human resource directors are currently exploring.
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