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The demands of luxury travelers have revealed that just having spa services is not enough anymore. Rather, they seek new, unique and spectacular spa facilities. The Park Hotel Kenmare in Ireland recently invested $5 million dollars in a 10,000 sq. ft spa making it Ireland's first luxury five-star destination spa. With 37 rooms, this 12-acre, 1897 estate has reinvented itself with modern amenities. Interestingly, the Park Hotel Kenmare does not sell individual spa services. Rather, they offer blocks of time during which guests can indulge in a variety of treatments and services. Similarly, the 21-room Stoke Park Club in England, which was one of the first Golf Country Clubs in England founded in the late 1800's, invested over $20 million in building Spa SPC, a Spa, Health and Racquet Pavilion which echoes the magnificence of the original mansion and creates a perfect harmony of history, sport and contemporary luxury. The adjacent facility has not only created a new client base of spa travelers but the hotel now offers private Health & Racquet memberships to both local residents and overseas frequent guests.
As the ever-increasing focus is on personal health and well being, an emphasis has certainly been placed on travelers. This ...
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