SUBSCRIBER CONTENT PREVIEW
FOR FULL SITE ACCESS SUBSCRIBE NOW or PURCHASE PDF ARTICLE
  • Sales & Marketing

  • Online Merchandising: Best Practices for Marketing and Merchandising Your Hotel

  • By Paolo Boni, President & Chief Executive Officer, VFM Leonardo, Inc.

  • Hotel brands, chains, representation companies, third-party sites and guests all contribute to a hotel’s online presence in their own valuable ways. They have their places and purposes. But hoteliers also have their roles in ensuring their hotel is marketed and merchandised effectively online.

    One thing that the brands, chains. representation companies and third-party sites do very well is ensure that your property information, rates, availability and photos are available online – an integral part of ensuring that your hotel can be found and booked online on a functional level.

    Guests ensure that there are plenty of written reviews of your hotel and user-generated photos and videos of their experiences available to their peers seeking real, unfiltered feedback straight from the mouths of guests.

    But there’s a missing piece to the puzzle. Hoteliers typically have the best knowledge of what makes their hotel unique. This is important knowledge to have, first and foremost, but also to capitalize on. This is why hoteliers have such an opportunity when it comes to marketing and merchandising online.

    Hoteliers play a very important role: bringing the hotel’s online presence to the next level. Not in isolation, but to complement the marketing and merchandising efforts already in place. Differentiating their ...

  • TO CONTINUE READING SUBSCRIBE NOW or PURCHASE PDF ARTICLE

Already a Subscriber?

Login
Email:
Password: Forgot password?
Remember me on this computer

Who Subscribes?

"The Hotel Business Review articles are a terrific source for current hotel industry information and trends".


Donald Trump Jr., Executive VP of Development
Trump Hotel Collection

Hotel Business Review Sales & Marketing

Robert King
Janine Roberts
Bonnie Knutson
Stacy Shaw
Johnna Freud
Bonnie Knutson
Gary Leopold
Vanessa Horwell
Coming Up In The March Online Hotel Business Review

"Hotel Business Review offers weekly articles for hotel management and operation and discussion on emerging growth markets."
Feature Focus
Hotel Human Resources: The Biggest Challenges
The economic challenges of the past four years have led many hotel companies to re-examine the ways in which they do business and how they deploy talent. In many cases, the work did not go away and fewer people were left to carry on the tasks that had previously been shared among many. As we work our way out of the recession and look forward to a healthier economic environment, there is an understanding that despite recovering business levels, we may never see the return of former staffing levels. This "new norm" of operating with leaner teams has led Human Resources professionals and people managers to look at career development and growth opportunities in a new light. The March Hotel Business Review will take a look at some of the strategies being used by successful hotel brands, and techniques human resource directors are currently exploring.
INSIGHTS FOR INDUSTRY LEADERS BY INDUSTRY LEADERS
"The Four Habits of Highly Effective Human Resources"
By James Bermingham, Vice President, Montage Hotels
"Embassy Suites 'The Circle of Leadership"
By Darci Riesenhuber, Director of Brand Culture, Embassy Suites Hotels
"Applying Consumer Marketing Best Practices to Employee Loyalty"
By Fred Bendana, Executive Director Client Services, Maritz Loyalty & Motivation
"How Incentives are Changing to Keep Existing Staff Motivated?"
By Jim Houran, Partner, HVS Executive Search
PLUS: Mobile Technology - Attracting & Retaining Top Talent - Education - Employee Engagement - Employment Claims & Litigation - Employment Contracts - HR Management.